User Acquisition Manager for Edumio at Genesis | chakrie

Requirements

5+ years in performance marketing / media buying, with a strong record in subscription, web2web, or D2C, and proof you've scaled paid spend profitably to high daily budgets (tens of thousands/day) on ROAS and payback, not just spent it.
Deep hands-on mastery of Meta and Google, plus real operating experience with TikTok and/or Snap. You're comfortable being the one in the ad accounts every day.
Web subscription fluency — paywalls, trials, plan mix, trial-to-paid, cohort LTV, churn, and refunds. You know money is made on profitable retained revenue, not the click.
Analytics depth — hands-on with Amplitude, PostHog, and GA4, server-side tracking (CAPI), and confident spreadsheet/BI analysis of cohorts and unit economics.
Creative-first instinct — you treat creative as the #1 lever, brief it sharply, and read creative performance like a media buyer, not a designer.
Growth-hacker mindset — scrappy, experiment-driven, and relentless about finding the unlock that makes the math work. High autonomy, bias to action, fluent professional English.
UGC production and creator sourcing at scale.
Lifecycle/email, CRO, and paywall/landing-page optimization.
Edtech, AI, or info-product experience; familiarity with AI-assisted creative tooling.
SQL / BI for self-serve cohort and unit-economics analysis.
Mobile UA and app measurement (AppsFlyer, SKAN) — a plus for when web2app launches.

Responsibilities

A clear overview of what is expected, written by the people who posted it, with every detail you need to decide.

Qualifications, experience and the skills that matter most, along with anything that would make you stand out.

Practical next steps, the documents to prepare and the dates to keep in mind before you apply or get in touch.

Contact details, links to the official source and the notes our team adds after checking each listing by hand.

Skills & expertise

Qualifications, experience and the skills that matter most, along with anything that would make you stand out.

Practical next steps, the documents to prepare and the dates to keep in mind before you apply or get in touch.

Contact details, links to the official source and the notes our team adds after checking each listing by hand.

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Salary & benefits

A clear overview of what is expected, written by the people who posted it, with every detail you need to decide.

Qualifications, experience and the skills that matter most, along with anything that would make you stand out.

Practical next steps, the documents to prepare and the dates to keep in mind before you apply or get in touch.

Contact details, links to the official source and the notes our team adds after checking each listing by hand.

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