Team Lead, Display and Video Marketing

• Lead and develop a team of Display & Video specialists, providing regular 1:1s, clear performance feedback, and visible growth opportunities.
• Own the setup, management, and day-to-day optimization of Display & Video campaigns across YouTube, Google Demand Gen, and additional non-Google programmatic channels (Amazon DSP, AppLovin, The Trade Desk, etc.), ensuring KPIs are met and budgets are paced efficiently across markets.
• Drive a structured testing agenda — running A/B tests and audience segmentation experiments across CPAs, ROAS, and retention metrics, and translating results into repeatable playbooks.
• Partner cross-functionally with CRO, Creative, Brand, and Product teams to ensure a seamless user journey from click to first subscription.
• Work closely with the Tracking and Creative Teams to launch new partners.
• Coordinate aligned messaging across ad creative alongside the Brand and Creative production teams, leading a continuous feedback loop of testing and learning, collaborating closely with the Brand team and relevant Performance Marketing channels.
• Collaborate with the Marketing Analytics and AdTech teams to support the integration of display & video marketing data into Marketing Mix Modelling (MMM) and other core measurement frameworks.
• Identify and close technical or setup gaps that impede channel efficiency, partnering with Product and Tech stakeholders where needed.
• Maintain team documentation, reporting dashboards, and marketing calendars to ensure the Display & Video Marketing team operates efficiently and at scale.

What you'll bring:

We evaluate performance and potential through our What & How framework — looking at both what you deliver and how you show up to deliver it.

• 5–7 years of professional experience in digital marketing, with at least 2–3 years focused on display and/or video-based acquisition media
• Proven hands-on experience managing campaigns in Google Ads, Amazon DSP, AppLovin), at meaningful scale
• Experience line-managing or formally mentoring direct reports, with a demonstrated ability to coach, develop, and hold a team to a high standard.
• Strong understanding of tracking and reporting platforms such as GA4.
• Comfortable interpreting performance data across BI tools (Looker, Tableau) and campaign platforms to generate actionable insights — and communicating them clearly to both technical and non-technical stakeholders.
• Track record of building and running structured experimentation programs (incrementality testing, creative testing) and translating test results into scalable, repeatable approaches.
• You bring an ownership mindset: you take accountability for your team's results, make data-driven decisions, and proactively close gaps without waiting to be asked.
• Excellent interpersonal and communication skills — you can align cross-functional stakeholders, represent your team in senior forums, and build trust across the organization.
• A genuine team player who values diversity of thought and actively fosters an inclusive, high-performance culture.