Strategic Planner cum Copywriter

At Red Sparrow Digital, we don’t just run campaigns; we craft meaningful brand experiences. We’re looking for a Strategic Planner cum Copywriter who can connect creativity with insight, strategy with storytelling, and data with human emotion.

If you can decode audience behavior, translate briefs into actionable strategies, and collaborate with creative teams to build impactful digital campaigns, this role is for you.

Brand & Communication Strategy

• Develop brand and campaign strategies grounded in consumer insights, market trends, and digital behavior.
• Interpret client briefs and translate them into strategic roadmaps that guide creative and media teams.
• Shape brand narratives and positioning strategies for clients across diverse industries.

Research & Insights

• Conduct qualitative and quantitative research to understand audience motivations and market opportunities.
• Analyze competitors, communication trends, and platform dynamics to create data-informed recommendations.
• Convert analytics and performance data into actionable insights for ongoing and future campaigns.

Creative Collaboration

• Partner with creative teams to ensure ideas align with brand objectives and audience insights.
• Participate in brainstorming sessions and contribute strategic thinking that inspires compelling creative work.
• Prepare and deliver persuasive strategy presentations and campaign rationales for clients.

Client & Campaign Support

• Work closely with the account management team to align strategy with client expectations and campaign goals.
• Evaluate campaign effectiveness and optimize future communication plans based on performance metrics.