Strategic Planner

Company Description Creative Matter, a division of ATI Limited, transforms ideas into distinctive marketing experiences that help clients reach their audiences and achieve business goals. The team combines expertise in marketing, design, copywriting, branding, and digital technologies to deliver integrated, results-focused solutions. Collaboration is central to the way Creative Matter works, with close partnerships built to understand each client’s unique needs and audience. The company is known for pushing creative boundaries, challenging conventional marketing norms, and crafting original brand narratives. Prospective team members will join a culture that values innovation, storytelling, and impactful, audience-driven campaigns.

Role Description The Strategic Planner is a full-time, on-site role based in Uttara. This position is responsible for developing data-informed marketing and brand strategies, conducting market and audience analysis, and translating insights into clear, actionable plans. Day-to-day tasks include leading strategic planning sessions, preparing briefs for creative and marketing teams, and aligning campaign objectives with client business goals. The role involves collaborating with designers, copywriters, and account managers, monitoring campaign performance, and refining strategies and operational plans for continuous improvement. The Strategic Planner will also support client presentations, contribute to new business proposals, and help maintain a consistent strategic vision across all projects.

• Candidates should possess Strategic Planning skills to design long-term brand and campaign strategies and translate them into structured execution plans.
• Candidates should possess excellent Communication skills to present strategies clearly, collaborate with cross-functional teams, and build trusted relationships with clients.
• Relevant qualifications such as a bachelor’s degree in Marketing, Business, Communications, or a related field; experience in brand or marketing strategy; proficiency with analytics tools; and the ability to work effectively in a fast-paced, collaborative environment.
• Additional beneficial skills include presentation and storytelling abilities, familiarity with digital marketing channels, strong organizational skills, and a proactive, solutions-focused mindset.