Staff User Researcher - Consumer

• 8+ years conducting UX or consumer research in a product organization, with meaningful experience in early-stage innovation or new product development
• Background or deep familiarity with behavioral psychology, behavioral economics, or related fields - you understand the science of how habits form, persist, and change, and you bring that lens to your work
• Expertise across a wide range of qualitative methodologies: in-depth interviews, ethnographic and diary studies, usability testing, participatory design, and workshop facilitation
• Equally strong with quantitative methods: survey design and analysis, behavioral data interpretation, experimental design, and synthesis across mixed-methods studies
• Proven ability to lead foundational, generative research — going beyond feature validation to define the opportunity space and shape product strategy
• Exceptional storyteller: you turn nuanced human insight into crisp, compelling narratives that drive alignment and action at all levels of the organization
• Experience working with or alongside data science teams to triangulate behavioral patterns from usage data with qualitative findings
• Track record of influencing product roadmaps, not just informing them — you know how to position research to land with impact
• Fluency using AI tools to accelerate iterative research cycles — from faster synthesis and screener development to rapid concept testing — while maintaining methodological rigor.
• Advanced degree preferred (Psychology, Behavioral Science, Cognitive Science, Human-Computer Interaction, Anthropology, or a related field); Bachelor's degree or equivalent experience required
• Experience in marketplaces, e-commerce, grocery, CPG, or subscription products where lifecycle, personalization, and repeat behavior are critical
• Research experience on high-visibility consumer surfaces such as home feeds, personalized browse, and merchandising placements — including how users navigate density, information hierarchy, and above/below-the-fold content
• Background researching and informing onboarding, activation, and retention journeys that build habits, loyalty, and trust
• Familiarity with AI-powered, agentic, or conversational product experiences and the ability to study how users engage with them — including novel methods for researching AI interactions
• Ability to influence outcomes on multi-team initiatives without direct authority — you know how to build the coalitions that make research land
• Familiarity with meal planning, nutrition, health goals, or dietary restriction management and how they intersect with household grocery behavior

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ

$227,000—$239,500 USD

WA

$218,000—$230,000 USD

OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI

$208,000—$219,500 USD

All other states

$189,000—$199,500 USD