Sr. SEO Specialist

Must-Have:

• Proven experience scaling SEO for a variety of site types and industries
• Proven client-facing experience in an agency environment
• Expertise in Microsoft Excel/Google Sheets
• Advanced proficiency in using formulas and data manipulation techniques to create meaningful, client-facing analysis through Microsoft Excel/Google Sheets
• Outstanding communication skills with the ability to influence multiple stakeholders
• Deep knowledge of SEO tools: Ahrefs, Moz, SEMrush, Screaming Frog, Google Search Console, Google Analytics
• Strong understanding of page-level SEO, site architecture, technical audits, and structured data
• Experience developing, managing, executing, and measuring SEO campaigns for medium-to-large brands and websites
• Experience with AEO/AI SEO strategies, including featured snippet and AIO targeting, FAQ markup, entity optimization, and search intent mapping
• Familiarity with basic HTML, CSS, PHP, and JavaScript concepts
• Working knowledge of recent and ongoing algorithm changes, including Helpful Content updates, Core Web Vitals, spam signal updates (e.g., SpamBrain), and the implications of generative AI on search
• Proven experience collaborating with Paid Media, Dev, and Content teams through meeting preparation, client-facing communications, and running joint meetings
• Experience with Looker Studio (Data Studio), Supermetrics, or other reporting tools
• Familiarity with AI-driven tools like ChatGPT, Claude, Gemini, Surfer, Peec AI, Profound AI, etc.
• Familiarity with common CMS software, especially WordPress with WooCommerce, Shopify, Magento, and BigCommerce
• Experience using Google Tag Manager for tracking setups, including event and key event configuration in GA4
• Experience creating and managing custom reports and dashboards in GA4

Key Behaviors

• Moldability/adaptability - Successful bloomers bring their diverse set of experience to the role, but use this to adapt and excel performing work "The Searchbloom way." Successful candidates can take/give feedback to adapt and grow
• "A Player" - We do not accept mediocrity; everyone in Searchbloom is expected to contribute to "unified excellence" / one experience. A key component of this is being a team player (i.e. employee must operate in and thrive as a team)
• Attitude > Aptitude
• "Core Values" - Candidates live and execute these values regularly
• Transparency / Integrity - As a remote work from home workforce, we expect high degrees of proactivity and self-management. Work must be completed on time and according to standards. We expect not to have to manage "the basics" (standards of professional conduct, etc.)
• 6-week ramp-up - Successful candidates must be able to manage accounts in a partner-facing capacity within six weeks
• Strategic thinking - Candidates must be able to create, articulate, execute, and pivot strategic actions (roadmap). Doing so requires the ability to be empathetic and understand true partner goals beyond just results