Sr. Product Marketing Manager, Lakewatch & Agentic Apps

The impact you will have:

• Hit or exceed Lakewatch and Agentic Apps pipeline and revenue goals by shaping and executing the GTM strategy that drives new logo acquisition and expansion within existing Databricks customers, with clear targets for sourced and influenced pipeline, ARR, and product adoption over the first 12–24 months.
• Execute content and field marketing activities across Agentic Apps by building and deploying scalable marketing programs that increase awareness, improve perception, and drive demand for Databricks Agentic Apps, with an emphasis on decision makers and senior executives in the line of business domain areas.
• Increase Lakewatch and Agentic Apps adoption and usage across priority customer segments by co-creating a compelling narrative and positioning that differentiates Databricks in its various application spaces with an emphasis on cybersecurity, measurably improving win rates, deal sizes, and attach rates for security use cases.
• Establish Databricks as a recognized leader in its App Domains, with an emphasis on Cybersecurity - by driving thought leadership, field activity, content creation, sales collateral, analyst and influencer engagement, and presence at key industry events, measured through share of voice, coverage, and pipeline contribution and progression
• Deliver high-impact product and feature launches that translate roadmap investments into business results, meeting agreed-upon targets for adoption, activation, and usage of new capabilities within defined timeframes after launch.
• Improve sales and overlay effectiveness in sales opportunities by building and scaling sales plays, messaging, and enablement that increase Lakewatch and Agentic Apps win rates and reduce sales cycle times across core regions and segments.
• Grow partner-sourced and partner-influenced pipeline by building joint narratives, solutions, and programs with cloud and technology partners, tied to specific pipeline and revenue goals.
• Continuously optimize GTM performance by defining the right metrics, instrumenting programs, and using data and customer feedback to iteratively improve conversion across the funnel (awareness, evaluation, adoption, and expansion).

What we look for:

• Extensive product marketing experience in enterprise security software, with meaningful exposure to security operations, SIEM/security analytics, or adjacent domains where you have successfully driven pipeline and revenue for security offerings.
• Proven ability to build and scale GTM for new or early-stage products, including setting goals, defining content and field marketing strategies, and running campaigns and launches that demonstrably improved pipeline, ARR, or adoption.

About Databricks

Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and 70% of the Fortune 500 — rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog. To learn more, follow Databricks on LinkedIn, X, YouTube, and Instagram.

Our Commitment to Diversity and Inclusion

At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.

Compliance

If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.