Sr. Executive, Integrated Marketing & Campaigns

SHAPE already has strong pieces: a founder who tells the brand's story, a content team producing good creative, and a Growth Engineer running media buying and AI agents for workflow automation. What is missing is the person who connects them. When SHAPE opens a store, brings back a bestseller, or tells a story, you turn that decision into one clear brief, one plan, one coordinated push across every channel it belongs on, and one honest report on what worked.

Marketing at SHAPE is a direct driver of revenue, not a support function. You will sit close to the business numbers and be expected to think from them.

One thing you will not do: media buying. Our Growth Engineer owns technical and media buying on Meta, Google, and TikTok, and runs our customer retention engine via Claude, Shopify, and Klaviyo. You will work closely with him, understand his side, and will not have to run an ad account yourself.

How the team works

• Founder. Brand direction, final creative approval, and your manager.
• Operating Partner. Commercial priorities, and your coach on the business side.
• Growth Engineer. Paid media, measurement, and the marketing technology stack. Your coach on the technical side.
• Content team. Produces the creative. You sequence their campaign work through one shared plan.
• You. The brief, the calendar, the timeline, the coordination, and the postmortem.

Direction comes from more than one person, but never three competing task lists. Everything flows through one campaign plan, which is yours.

• Own the campaign calendar: plan each push, write the brief, hold the timeline.
• Write focused briefs the content team can execute against, rooted in business priorities and customer insight.
• Keep everyone aligned on what is shipping, when, and why.
• Put every strong asset on every channel it belongs on: Meta, WhatsApp, email, Google Business Profiles, the stores, creators, TikTok, and YouTube.
• Sit with customers every month, and bring what you hear into the briefs.
• Visit our stores every month. Coordinate content from the retail floor and bring the in-store warmth to our digital audience.
• Create human experiences. In an age when everything is digital, design physical moments for the brand: events, store activations, gatherings women remember.
• Run the creator programme, lead the marketing plan for each store launch, and deliver a weekly readout of what worked.