Sr. Director, Media Planning and Buying at Kayak | chakrie

Requirements

10+ years of progressive experience in media planning and buying, including responsibility for multi-market campaigns and substantial budgets.
Proven track record of using media investment to drive measurable brand awareness growth while delivering strong ROI and business results.
Demonstrated expertise across offline and digital media, including TV/video, out-of-home, radio, paid social, display, programmatic and search.
A track record of developing and executing integrated media strategies that deliver measurable business results.
Experience leading annual and quarterly media planning cycles, including budget allocation, forecasting, pacing, optimization, vendor negotiation and performance evaluation.
Strong knowledge of marketing measurement, including KPI development, incrementality testing, attribution, media mix modeling (MMM) and ROI or ROAS analysis.
Advanced Excel skills and the ability to use data to develop clear, actionable recommendations.
Experience hiring, managing, coaching and developing high-performing media or marketing teams.
Proven ability to build trusted relationships with senior agencies, publishers, broadcasters, technology partners and internal stakeholders.
Excellent communication, presentation, negotiation and storytelling skills, with the ability to explain complex media decisions to senior audiences.
A bachelor’s degree in Marketing, Advertising, Communications, Business, Economics, Statistics or a related field, or equivalent practical experience.

Responsibilities

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Qualifications, experience and the skills that matter most, along with anything that would make you stand out.

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Contact details, links to the official source and the notes our team adds after checking each listing by hand.

Skills & expertise

Qualifications, experience and the skills that matter most, along with anything that would make you stand out.

Practical next steps, the documents to prepare and the dates to keep in mind before you apply or get in touch.

Contact details, links to the official source and the notes our team adds after checking each listing by hand.

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Salary & benefits

A clear overview of what is expected, written by the people who posted it, with every detail you need to decide.

Qualifications, experience and the skills that matter most, along with anything that would make you stand out.

Practical next steps, the documents to prepare and the dates to keep in mind before you apply or get in touch.

Contact details, links to the official source and the notes our team adds after checking each listing by hand.

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