SEO Specialist

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Summary

At least 1 year
The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, E-commerce
Freshers are also encouraged to apply.

Strong understanding of On-Page, Off-Page, Technical, and Local SEO.
Proficiency in keyword research, competitor analysis, SEO audits, and content optimization.
Good knowledge of Google Search Console and Google Analytics (GA4).
Experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Ubersuggest.
Knowledge of WordPress and basic understanding of HTML/CSS will be an advantage.
Understanding of Core Web Vitals, indexing, crawling, sitemap, robots.txt, canonicalization, and schema markup.
Experience with backlink analysis and link building.
Good understanding of blog, product, service, and landing page SEO.
Strong analytical and problem-solving skills.
Good English reading and writing skills.
Comfortable using AI tools such as ChatGPT, Claude, and Gemini for SEO research, content optimization, and analysis.
Knowledge of AI Search Optimization / Generative Engine Optimization (GEO) is highly preferred.
Must be willing to stay updated with Google algorithm updates, SEO trends, and emerging AI search technologies.
Applicants must submit an SEO portfolio, case study, or examples of previous SEO work.

Develop and implement SEO strategies.
Conduct keyword research and competitor analysis.
Perform technical, on-page, and off-page SEO.
Conduct website SEO audits and identify improvement opportunities.
Optimize website, product, service, and blog pages.
Manage backlink analysis and link-building activities.
Monitor SEO performance using Google Search Console, GA4, Ahrefs, SEMrush, and other relevant tools.
Work with content and development teams to improve SEO performance.
Use AI tools for SEO research, content optimization, and workflow improvement.
Work on AI Search Optimization / GEO to improve visibility across AI-powered search platforms.
Stay updated with Google algorithm updates and the latest SEO trends.