Senior/Product Marketing Manager

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.

• Craft technically fluent, developer-first narratives that highlight how Replit’s AI coding agent accelerates creativity and productivity. Tailor messaging to different developer segments and channels.

Lead Product Marketing for our Launches

• Develop and operationalize Replit’s launch motion — from early roadmap planning through public release. Create repeatable frameworks that keep launches fast, clear, and coordinated.

Create Sales & Growth Enablement

• Build the first generation of enablement materials (decks, demos, battlecards, FAQs) that empower GTM teams and partners to tell Replit’s story confidently.

Lead Competitive and Market Insights

• Stay ahead of the fast-moving landscape in AI coding assistants and app development platforms. Identify key trends, threats, and whitespace opportunities that shape how Replit stands out.

Co-market with our Partner ecosystem

• You’ll also leverage your storytelling expertise to collaborate with our partner ecosystem, crafting compelling “Better Together” narratives that elevate our joint value and propel partner marketing initiatives

Analyze & Learn

• Define metrics, gather insights, and feed back learnings from the field and community to inform product and marketing strategies.

You'll be a Good Fit if you:

• Have 8+ years of work experience, including 6+ years in product marketing (ideally within the app development space)
• Love building from scratch — frameworks, processes, teams, and strategy
• Excellent written communication and storytelling skills, with the ability to simplify complexity
• Are equally comfortable writing a launch announcement, building a competitive teardown, or running a cross-functional sync
• Have a founder mindset: you identify gaps and fill them, move quickly, and don’t wait for someone else to define the playbook
• Proven ability to partner directly with engineers and product managers, turning technical concepts into simple, powerful stories
• Strong project management skills — you can juggle multiple launches and keep teams aligned under pressure
• Experience with sales enablement and competitive positioning for technical audiences
• A collaborative, low-ego approach and willingness to dig into the details

Bonus Points:

• Experience in app development space or marketing to product managers, designers, sales, marketing or operations teams

Want to learn more about what we are up to?

• Self-driving Company
• Replit Agent at Scale
• AI Adoption
• Build Open-Source Apps

Interviewing + Culture at Replit

• Operating Principles
• Reasons not to work at Replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.