Senior Web & Product Analytics Specialist

We are looking for a Senior Web & Product Analytics Specialist (m/f/d) to join our team at SIXT. In this role, you own the analytical layer behind digital products used by millions of customers across more than 100 countries. You don't just report what happened — you uncover why it happened, influence what gets built next, and ensure every product decision is grounded in real user behaviour. If you have a strong digital analytics background, a product mindset, and the instinct to ask better questions before building dashboards, this is your opportunity to make a real impact. Apply now and join TEAM ORANGE!

• You analyse large datasets to identify trends and improve user engagement, retention, and conversion across our digital products
• You develop dashboards and datasets that serve as the trusted foundation for product decisions — reliable, reusable, and built for the people who act on them
• You track and analyse customer interactions across our digital products, ensuring data accuracy and identifying friction points and opportunities
• You conduct A/B testing and experimentation, providing data-driven insights and recommendations that directly influence product decisions
• You work closely with engineers to ensure the right data is captured on both frontend and backend, validating event tracking quality before any analysis begins
• You collaborate with product managers, engineers, and analysts across global teams to define metrics, validate assumptions, and drive continuous product improvement