Senior UX Designer, Consumer (all genders)

HelloFresh Group is building the next generation of consumer experiences across its portfolio—from discovery and personalization to shopping and subscription management. The Consumer UX team is at the heart of this work, designing end-to-end experiences that are simple, delightful, and grounded in real customer needs.

This role requires a Senior UX Designer who brings an entrepreneurial mindset, a high craft bar, and the agency to push for the right solution. The scope involves working on complex consumer problems with real business impact, collaborating across product, engineering, and brand in an environment that values curiosity, speed, and quality in equal measure.

This role holds accountability for end-to-end design projects and helps establish processes that drive success across the team and organization. It does not include people management responsibilities.

• Consumer Experience Design: Lead design from concept to execution, maintaining accountability for the full experience across consumer touchpoints, and holding a high bar for quality at every stage of that arc.
• AI-Native Workflow: Use AI as an active part of the workflow—generating and synthesizing user insights, accelerating discovery, building rapid prototypes, and closing the gap between design and code to move faster and think sharper.
• Raise the Craft Bar: Bring a keen eye for detail across every layer—layout, motion, typography, micro-interaction—and hold that standard within the cross-functional unit. Use animation and motion as strategic tools to make experiences feel alive and intentional.
• Opportunity Identification: Identify and explore product opportunities through market research and user analysis, translating insights into informed design decisions.
• Cross-Functional Collaboration: Work closely with product leads, engineers, and other stakeholders to align design strategies with business goals and technical requirements. Make confident decisions with cross-functional partners and advocate clearly and persistently for the right design outcome.

What you’ll bring: The Ingredients