Senior Social Media Manager

• Develop and execute digital marketing strategies aligned with company and brand goals.
• Lead the organic growth strategy across multiple brands and digital assets.
• Own and manage social media channels including X, Facebook, Instagram, YouTube and TikTok.
• Develop and manage content calendars across multiple platforms and brands.
• Create engaging copy and content tailored to different audiences and platforms.
• Plan and execute content around major sports events, iGaming events, entertainment and relevant cultural moments.
• Create reactive and real-time content around trends, news and live events.
• Identify and use trends, virality tactics and A/B testing to maximise reach and engagement.
• Develop creative briefs and coordinate with design and content teams where required.
• Request and repurpose clips from live streams and other content for digital channels.
• Build and manage online communities across relevant platforms, including Discord.
• Monitor social channels, moderate discussions and respond to comments and messages.
• Monitor competitors, trends and audience behaviour to identify new opportunities for growth.
• Work closely with content, design, media, marketing and other teams to ensure campaigns and content are relevant and delivered on time.
• Track and analyse digital and social media performance and continuously optimise strategy.
• Share actionable insights and recommendations with internal teams to drive growth and performance.
• Consistent organic audience growth across digital and social channels.
• Increased engagement and community participation.
• Strong, timely content around major events and trending topics.
• Increased visibility and recognition across PlayersBest brands.
• Continuous testing and optimisation of digital content and campaigns.
• Clear, measurable contribution to audience and brand growth.

Originally posted on Himalayas