Senior SEO Executive

Nocfinity is looking for an experienced and results-driven Senior SEO Executive (Head of SEO) to lead our SEO team and take ownership of the company’s overall organic growth strategy.

The selected candidate will be responsible for SEO strategy, technical SEO, on-page and off-page execution, team leadership, performance analysis, and continuous improvement across multiple websites and projects.

• Own the complete SEO strategy, roadmap, execution standards, and organic-growth direction for company and client websites.

• Lead, mentor, review, and manage a multi-level SEO department consisting of Senior SEO Executives, SEO Executives, and Junior SEO Executives.

• Turn business goals into practical SEO plans, assign priorities, delegate work clearly, and ensure the team delivers high-quality work on time.

• Perform and supervise advanced technical SEO audits covering crawling, indexing, canonicalization, redirects, robots.txt, XML sitemaps, status-code issues, duplicate content, rendering, JavaScript SEO, pagination, faceted navigation, site architecture, internal linking, structured data, Core Web Vitals, and site migrations.

• Diagnose difficult ranking, traffic, indexation, crawl-budget, and site-quality issues and guide the team or development team toward effective fixes.

• Lead on-page SEO including keyword research, search-intent analysis, content mapping, topical authority, content briefs, heading structure, internal linking, entity optimization, SERP analysis, and page-level optimization.

• Develop and supervise sustainable off-page SEO strategies including backlink analysis, competitor link research, outreach, digital PR opportunities, link-quality control, anchor strategy, and risk management.

• Apply strong traditional SEO principles while also building practical AI SEO strategies for Google AI Overviews, answer engines, LLM-driven search, entity visibility, structured content, brand authority, and citation opportunities.

• Stay current with Google core updates, spam updates, search-quality changes, ranking-system developments, and major changes in AI search; translate those changes into clear actions for the team.

• Plan and oversee SEO recovery strategies after algorithm updates, major traffic drops, migrations, redesigns, or technical failures.

• Use GA4, Google Search Console, Google Tag Manager, Looker Studio, Ahrefs, Semrush, Screaming Frog and/or comparable tools to make data-backed decisions.

• Connect SEO performance with business results by improving landing-page quality, user journeys, calls to action, lead generation, and conversion rate optimization (CRO).

• Build SEO SOPs, QA checklists, reporting standards, audit frameworks, and repeatable workflows that improve department efficiency and consistency.

• Review the quality of keyword research, content plans, on-page work, technical recommendations, backlink work, reports, and SEO experiments before they are finalized.

• Work closely with developers, content writers, designers, marketing teams, and management to ensure SEO requirements are implemented correctly.

• Set realistic KPIs and performance targets based on rankings, qualified organic traffic, conversions, revenue/leads, technical health, indexation, content performance, and business objectives.

• Prepare clear weekly, monthly, and quarterly SEO reports that explain what changed, why it changed, what was completed, what is blocked, and what should happen next.

• Identify opportunities before they become urgent problems and maintain a prioritized SEO backlog across multiple websites and projects.