Senior Sales Director – Enterprise, Benelux

Senior Sales Director – Enterprise, Benelux

Drive Growth. Build Elite Teams. Lead with Operational Rigor.

This isn’t just a quota-carrying leadership role—it’s a rare opportunity to architect a premier enterprise sales engine for Cloudflare in the Benelux region. Reporting directly to the Area VP, you’ll lead both our Named and Major Accounts teams in the Netherlands, driving strategy, hiring top talent, and scaling revenue while preserving the high-performance culture we’re known for.

This role is for builders and strategic sparring partners, not maintainers. We are looking for an entrepreneurial leader who thrives in rapidly changing, hyper-growth environments and brings intense operational rigor to the team. You are a modern leader—someone who understands how to leverage AI tools to analyze data for coaching, accelerate the sales process, and help reps tailor highly contextual business proposals to every customer's unique needs. You will lead from the front, designing GTM strategies, running tight qualification frameworks, and helping your team see new perspectives to unlock complex enterprise deals.

What You’ll Own

• Bring Operational Rigor & Scale – Instill execution excellence across the team by embedding frameworks like MEDDPICC deeply into the sales cycle, ensuring accurate forecasting, and driving high-velocity pipeline generation.
• Be the Ultimate Deal Sparring Partner – Act as a strategic sounding board for your team. Regularly review account plans, challenge assumptions, help reps see blind spots, and actively coach them on navigating complex, multi-stakeholder enterprise deals.
• Drive the Programmable Enterprise Playbook – Empower your team to disrupt rigid, checklist-driven RFP cycles by changing the narrative. You will coach reps to position Cloudflare not just as a standard vendor, but as an agile, programmable platform. While we deliver market-leading security and performance out of the box, our true differentiation is programmability. Help your team show Benelux CIOs and CTOs that instead of waiting months in a legacy vendor's engineering queue for a feature request, their teams can write code natively on Cloudflare to seamlessly tailor our services to their exact environment from day one.
• Drive Modern Sales Innovation – Equip and guide the team to leverage modern AI tools to accelerate the sales cycle—using data-driven insights for sharp coaching, and employing AI to hyper-tailor business proposals to specific customer challenges.
• Build & Scale a Team of A-Players – Recruit, onboard, and develop enterprise sellers who consistently exceed quota, while helping them build a strong internal network across Cloudflare's global organization.
• Craft & Own the Market – Define the enterprise playbook for the Benelux, from territory design to C-suite engagement, leveraging your existing local network to accelerate market footprint.