Senior Product Designer II - Lifecycle & Growth

We’re looking for a Senior Product Designer II to join the Lifecycle & Growth team and help shape some of Instacart’s most important customer experiences.

This role is ideal for a highly conceptual, craft-driven designer who is energized by ambiguous problems, 0→1 exploration, and bringing new ideas to life through exceptional visual, interaction, and motion design.

You’ll work across high-impact Growth initiatives spanning partnerships, incentives, and lifecycle experiences. The work may include exploring new partner-led entry points, rethinking how incentives are surfaced and understood, or creating new lifecycle experiences that improve conversion, reactivation, and retention.

You’ll work at the intersection of product, brand, content, interaction design, and growth strategy, deeply understanding both the customer experience and the business mechanics behind it to create new ways for people to discover, engage with, and return to Instacart.

Many of these opportunities won’t start with a defined solution. You’ll be expected to explore broadly, challenge existing patterns, and translate customer needs, business goals, and emerging capabilities into compelling product experiences.

You’ll move fluidly between big-picture concepts and the smallest interaction details, developing new product ideas, prototyping behaviors, refining motion and micro-interactions, and carrying strong concepts through to polished execution.

• Lead high-impact Growth initiatives across partnerships, incentives, and lifecycle experiences, taking work from ambiguous problem framing through exploration, refinement, and launch
• Reimagine key moments across the customer journey, including how people discover Instacart, understand value, convert, reactivate, and build ongoing habits
• Blend product thinking, brand, content, interaction design, and business mechanics to create unified experiences rather than solving individual surfaces in isolation
• Explore and prototype new content models, flows, interaction patterns, motion, and messaging that challenge existing conventions and unlock stronger customer and business outcomes
• Design complex, multi-step journeys that span surfaces and teams, identifying opportunities to create greater continuity, clarity, and cohesion across the experience
• Partner closely with Product, Engineering, Marketing, Content Design, Research, Brand, and Data Science to synthesize diverse inputs into clear creative direction and actionable product decisions
• Use customer insight, experimentation, and business metrics to evaluate tradeoffs, shape recommendations, and iterate toward measurable impact
• Define scalable patterns and interaction models that extend beyond a single feature, improving quality and coherence across the broader Growth experience
• Use prototypes, AI-enabled tools, and emerging workflows to make ideas tangible early, accelerate learning, and improve how teams explore and build
• Raise the craft bar through exceptional visual and interaction design, strong storytelling, and clear rationale that helps teams align around a shared direction