Senior Principal, Marketing Strategic Finance & Analytics

The Community You Will Join:

The Strategic Finance & Analytics (SFA) team empowers Airbnb's growth by delivering financial strategy, insights, and measurement across planning, marketing, pricing, and global markets. We partner cross-functionally to optimize investments, drive accountability, and inform strategic decisions for guests and hosts worldwide. Our collaborative, data-driven approach ensures Airbnb navigates local market challenges and maintains a competitive edge.

The Difference You Will Make:

The Senior Principal, Marketing Strategic Finance & Analytics will report to the Director, Marketing Strategic Finance. Airbnb is looking for a rockstar finance & analytics individual who can support and evolve our Airbnb’s Strategic Finance & Analytics team. This team is responsible for identifying and managing budget, planning and analytics for the Marketing organization. Its charter is to evolve our growth strategy across Host and Guest communities. The Marketing team is responsible for driving growth of new guests and hosts on the platform by engaging with relevant target audiences through product and performance campaigns (e.g., social, Google).

The individual will work with growth marketing, data science, finance, marketing strategy, and product marketing to help evaluate and synthesize analytical insights, perform rigorous financial analysis, develop go-to-market strategies, and drive operational excellence. The individual is expected to be a strong cross-functional business partner who has a combination of hands-on analytical skills, financial modeling expertise, business savviness, and the ability to package their insights into strong narratives appropriate for senior executive consumption. The ideal candidate relishes the opportunity to roll-up their sleeves to drive meaningful impact, possess strong stakeholder management skills, and is a self-starter that is comfortable with ambiguity in a fast paced work environment.

This person will have a high degree of visibility with senior management within the organization, including VP of Marketing, Head of Growth Marketing, and Finance leadership.

A Typical Day:

• Investment Approach: Support strategy discussions on spend allocation & pacing between Finance and Marketing leadership
• Budget Tracking: Partner with Financial Operations to track Marketing media and production budgets in order to inform strategic allocations
• Target Setting: Establish KPI framework for marketing channels and campaigns. Set and monitor KPI targets, OKRs, and efficiency goals
• ROI Evaluation: Develop ROI calculation methodologies with DS and Research, and lead holistic campaign reviews - accounting for qualitative and quantitative impacts
• Reporting: Support weekly reporting needs from Marketing and Hosting orgs as well as quarterly campaign performance reviews
• Analytical Deep Dives: Conduct deep dives into business trends and drivers of variance. Independently lead data extraction, analysis, visualization, and presentation.
• Strategic Support: Partner with Marketing, Product Marketing and Hosting leadership to develop strategy and support business performance

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

Equal Employment Opportunity:

Airbnb values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Airbnb are considered without regard to race, color, religion, national origin, age, gender, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, gender expression, sexual orientation, or any other legally protected characteristic.

How We'll Take Care of You:

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Pay Range

$204,000—$245,000 USD

Reasonable Accommodations: We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

A Note on Recruiting Scams: Scammers sometimes pose as Airbnb recruiters to get money or personal information from candidates. A few things that will always be true for Airbnb’s hiring process: our open roles are posted on Airbnb’s Career’s Page at careers.airbnb.com, and our recruiters correspond only from @airbnb.com or @ext.airbnb.com email addresses. Our recruiters will never ask for your Social Security number, bank account details, passport, or payment app information while you are interviewing. We’ll also never ask you to pay a fee, send money, deposit or cash a check, or purchase work-related equipment (such as a company laptop) during the interview process. We encourage candidates to remain vigilant of these recruiting scams and not share sensitive information if you do not believe an individual is actually affiliated with Airbnb.