Senior Performance Marketing Manager

At Talkspace, we are committed to fostering a diverse, equitable, inclusive, and belonging-centered workplace where everyone can thrive while making a difference in mental health. Want to help over two million people receive quality mental healthcare? Come join our mission of getting therapy in the hands of everyone!

We’re looking for a Senior Performance Marketing Manager to help drive customer acquisition and support product led growth for Tee. Reporting to the Senior Director of Growth Marketing, this role will lead the day-to-day management and optimization of Tee’s performance marketing programs, translating broader growth strategy into actionable channel plans, campaigns, testing roadmaps, and optimization opportunities. This is a highly analytical and hands-on role for a performance marketer who knows how to connect the dots across media, creative, audience insights, and the user journey. You’ll be expected to understand not only what is happening within our paid channels, but why it is happening and what we should do next. The ideal candidate is equally comfortable digging into campaign performance, developing a media strategy, briefing new creative concepts, managing production workflows, analyzing the conversion funnel, and turning data into clear recommendations. This is an opportunity to play an important role in building and scaling a new consumer offering within Talkspace. To work at Talkspace, you need to be as passionate as we are about our work, and excited to partner with us on delivering quality mental healthcare.

This is a remote position based on Eastern Time. Talkspace Headquarters is located in NYC.

About You

• 6+ years of experience in performance marketing, growth marketing, paid media, or digital customer acquisition.
• Deep hands-on experience with major paid acquisition channels, particularly
• Paid Search and Paid Social; experience with platforms such as Google Ads and Meta Ads Manager.
• Experience managing meaningful media budgets with accountability for CAC/CPA, acquisition volume, and efficiency.
• Strong analytical skills and demonstrated ability to independently diagnose complex performance changes.
• Ability to connect media performance with traffic, conversion, creative performance, and broader business outcomes.
• Experience developing and managing structured testing programs across media, creative, audiences, and conversion.
• Experience translating performance insights into creative strategy and managing performance creative production.
• Strong budget management capabilities.
• Experience with analytics and reporting tools such as Mixpanel, Looker, GA4, Tableau, or similar platforms.
• Strong understanding of attribution and the limitations of platform-reported performance.
• Excellent written and verbal communication skills, with the ability to distill complex performance trends into clear insights and recommendations.
• Strong project management skills and the ability to coordinate multiple workstreams and stakeholders simultaneously.
• Highly proactive, curious, and comfortable taking ownership in a fast-moving environment.

Bonus Points

• Experience helping launch or scale a newer product, brand, or business line.
• Experience in healthcare, consumer subscription, marketplace, or another performance-driven consumer acquisition environment.
• Experience with incrementality testing, geo-testing, MMM, or other advanced measurement methodologies.
• Experience operating in privacy-conscious or highly regulated marketing environments.
• Experience with upper-funnel and emerging acquisition channels such as YouTube, CTV, programmatic, audio, or other digital media.
• Experience working with creators, UGC, or high-volume digital creative production.