Senior Paid Social Manager

Your Impact:

• The growth forecast for every account in your portfolio is yours to set: the number each brand needs to hit, and the paid social plan built to reach it.
• Diagnose the one constraint actually holding an account back, whether that is offer, creative, or the page traffic lands on, and fix that before anything else.
• Build creative testing roadmaps that treat volume and iteration as a science, not a backlog, so accounts compound instead of plateauing.
• Apply offer psychology and landing page testing as core levers, not afterthoughts: pricing, bundles, and page experience decide as much as the ad does.
• Carry new customer growth, MER, and retention as commercial outcomes you are accountable for, not metrics passed upward for someone else to act on.
• When account data points at a specific lever, act on it immediately rather than waiting for the next scheduled review.

Strategic Account Leadership

• Take ownership of strategy and performance across a portfolio of DTC e-commerce brands, ensuring activity remains aligned with client objectives, commercial targets, and growth plans. You will be responsible for translating business goals into actionable paid social strategies that deliver measurable results.
• Lead account planning by identifying opportunities to improve customer acquisition, increase efficiency, and scale profitable growth. You will regularly review account performance and proactively recommend new initiatives that support long-term success.
• Develop and oversee testing roadmaps across audiences, creative, offers, landing pages, and campaign structures, ensuring accounts continue to evolve and improve over time.
• Work closely with Growth Executives to ensure strategic recommendations are implemented effectively and that account activity remains aligned with wider business objectives.

Performance Analysis & Growth

• Analyse performance across Meta, TikTok, Triple Whale, Shopify, and reporting platforms to identify trends, opportunities, and areas of concern. You will use data to make informed decisions and guide account strategy.
• Monitor key growth metrics including ROAS, CAC, MER, NC-ROAS, and customer acquisition efficiency, ensuring accounts remain on track to achieve performance targets.
• Identify underperforming areas quickly and develop recovery plans that address performance issues while maintaining client confidence.
• Continuously seek opportunities to improve account performance through testing, optimisation, and strategic recommendations that contribute to sustainable growth.

Creative Performance Collaboration

• Partner closely with Creative Strategists to ensure creative output is aligned with account objectives and informed by performance data.
• Provide strategic feedback on messaging, hooks, formats, offers, and content themes, helping shape creative testing priorities and future campaigns.
• Use consumer insights and campaign learnings to influence creative direction and identify opportunities to improve conversion rates and customer acquisition performance.
• Stay ahead of platform trends, creative developments, and emerging opportunities across Meta and TikTok, ensuring clients benefit from innovative approaches.

Ai & Operational Efficiency

• Use AI tools daily to accelerate research, ideation, analysis, and strategic thinking.
• Leverage AI to streamline workflows, improve output quality, and increase operational efficiency.
• Identify opportunities where AI can unlock faster insight discovery or better decision-making.
• Stay ahead of emerging AI tools and workflows relevant to performance marketing and growth strategy.

Client Leadership:

• Act as the primary day-to-day strategic contact for assigned clients, building strong relationships through trust, reliability, and consistent performance.
• Lead performance reviews, planning sessions, and strategy discussions with confidence, helping clients understand both short-term results and long-term opportunities.
• Present recommendations clearly and commercially, ensuring clients understand the rationale behind decisions and the impact on business growth.
• Drive client retention by delivering exceptional service, maintaining strong communication, and consistently demonstrating value.
• 3+ years of paid social experience within an agency or DTC e-commerce environment, with a proven track record of scaling brands through Meta and TikTok advertising.
• Deep understanding of paid social strategy, customer acquisition, creative testing methodologies, and full-funnel growth planning.
• Strong commercial acumen with the ability to connect marketing performance to wider business objectives and growth outcomes.
• Proven experience developing account strategies that improve customer acquisition efficiency, increase revenue, and drive sustainable growth.
• Advanced analytical capabilities, with confidence using Triple Whale, Shopify, GA4, Meta, and TikTok reporting environments to identify opportunities and solve performance challenges.
• Excellent client-facing communication skills, with the ability to confidently lead strategy discussions, performance reviews, and planning sessions.
• Experience mentoring, coaching, or supporting the development of junior team members, helping elevate performance across the wider team.
• Strong project management and organisational skills, with the ability to balance strategic thinking and day-to-day execution.
• Proactive, commercially minded, and comfortable taking ownership of performance outcomes.
• Passionate about growth marketing, innovation, and helping both clients and colleagues achieve success.