Senior Paid Social Account Manager

Essential

• Strong hands-on paid social experience, ideally within an agency or multi-client environment.
• Advanced Meta Ads expertise and confidence operating at both strategic and technical levels.
• Proven experience auditing existing Meta accounts and identifying setup, tracking, structure and optimisation issues.
• Ability to independently assess whether an account is correctly configured and prioritise the required changes.
• Strong knowledge of Meta Pixel, Conversions API, events and conversion measurement.
• Experience restructuring or materially improving existing accounts.
• Strong campaign-management, optimisation and analytical skills.
• Experience developing audience, creative and campaign testing strategies.
• Ability to translate complex performance data into clear strategic and commercial recommendations.
• Strong client-management skills and confidence presenting to senior stakeholders.
• Experience taking ownership of multiple workstreams and priorities across client accounts.
• Strong attention to detail, accountability and a proactive approach to identifying problems and opportunities.
• Commercial mindset and willingness to contribute to account growth and new opportunities.

Highly desirable

• Strong hands-on TikTok Ads experience.
• Experience with ecommerce and catalogue-based Meta activity.
• Experience with creator-led paid media, including Spark Ads and Meta Partnership Ads.
• Experience working with retail, ecommerce or consumer brands.
• Knowledge of product feeds and catalogue management.
• Experience working alongside influencer, retail-media or commerce teams.
• Experience with experimentation, attribution and incrementality measurement.
• Experience participating in pitches, proposals or account-growth initiatives.
• Experience mentoring or reviewing the work of more junior team members.
• LinkedIn Ads experience.
• Pinterest experience.
• TikTok Shop knowledge.
• Google Analytics / GA4 knowledge.
• Looker Studio or similar reporting experience.
• Experience working across multiple European markets.

What success looks like

In the first few months, we would expect this person to:

• Independently audit both client Meta environments and clearly prioritise the changes required.
• Take senior ownership of paid social strategy and ongoing activation across both accounts.
• Build trusted relationships with client stakeholders and become the go-to paid social adviser.
• Improve performance through structured optimisation, experimentation and stronger creative insight.
• Establish strong account, tracking and measurement foundations.
• Bring proactive recommendations and growth opportunities rather than waiting for client requests.
• Connect paid social more effectively with creative, influencer, commerce and wider media activity.
• Raise delivery standards through strong QA, documentation and guidance to other team members.
• Contribute to the development of Artefact’s paid social capability and commercial growth.
• Advanced hands-on Meta experience is essential. The successful candidate should be highly confident across:
• Meta Ads Manager and Business Portfolio / Business Manager.
• Campaign architecture and account restructuring.
• Audience strategy and first-party data activation.
• Advantage+ solutions.
• Conversion, catalogue and ecommerce campaigns.
• Creative testing and Reels/video formats.
• Partnership Ads and creator-led paid amplification.
• Pixel, Conversions API, events and conversion optimisation.
• Product catalogues and feeds.
• Budget and bidding strategies.
• Attribution, measurement and experimentation.
• Account troubleshooting, audits and governance.
• The person should be comfortable inheriting an account they have never seen before and quickly determining whether the foundations are strong
• what is limiting performance and whether restructuring is required.
• Strong TikTok Ads experience is highly desirable
• Campaign setup, optimisation and account structure.
• Spark Ads and creator-led paid amplification.
• Audience and creative testing.
• Performance analysis and budget optimisation.
• Understanding of how paid media can connect with TikTok Shop activity where relevant.
• Experience with additional paid social environments is beneficial
• LinkedIn Campaign Manager.
• Pinterest.
• YouTube / Google video environments.
• Emerging social and creator-led advertising platforms.
• The successful candidate does not need equal expertise across every platform
• adaptable and able to expand into new environments as client needs evolve.
• Analyse performance across campaigns, audiences, creatives, placements and conversion journeys.
• Explain the drivers behind performance changes rather than simply report results.
• Translate platform metrics into clear commercial implications and recommendations.
• Work with analytics specialists where deeper measurement support is required.
• Support experimentation, incrementality, attribution and other measurement initiatives where relevant.
• Ensure reporting focuses on decisions and next actions, not only retrospective performance.
• Maintain accurate budget tracking, campaign documentation and key account-change records.
• Paid social performance increasingly depends on creative quality. The role will therefore work closely with clients
• creative teams and influencer specialists.
• Develop creative testing frameworks and identify high-performing themes, formats and messages.
• Translate campaign data into actionable creative recommendations.
• Advise on platform-specific creative best practice.
• Identify opportunities to use influencer and creator content within paid campaigns.
• Recommend opportunities for Spark Ads, Partnership Ads and other creator-led formats.
• Feed paid-media learnings back into future content and creator planning.
• Commercial ownership and capability development
• Client delivery is the core responsibility
• but at Senior Account Manager level we also expect the person to contribute to account growth and the wider development of Artefact’s paid social capability.
• Identify growth opportunities within existing client accounts and turn them into clear recommendations or proposals.
• Spot relevant cross-sell opportunities across media, commerce, influencer and measurement capabilities.
• Support pitches, new-business proposals and client growth initiatives.
• Help develop a repeatable Meta audit framework and paid social best-practice standards for the wider team.
• Build relationships with Meta, TikTok and other relevant platform partners.
• Stay close to new platform products, betas and market developments and assess their relevance for clients.
• Develop case studies, training materials and internal knowledge sharing.
• Contribute to improving paid social processes, governance and ways of working.
• Provide guidance, QA and coaching to more junior paid media team members where relevant.
• Help raise the overall standard of paid social knowledge across the team.
• Delegate appropriately while remaining accountable for the quality of client output.
• Create an environment where issues are identified early and recommendations are proactive rather than reactive.