Minimum of 1 to 3 years of experience in a digital agency, media house, university communication office, or brand-side digital team.
Practical working knowledge of Meta Business Suite and basic social media publishing tools.
Clear understanding of how Facebook, Instagram, LinkedIn, and YouTube content differs in format and purpose.
Ability to read basic performance metrics and understand what content works and what doesn’t.
Understanding of audience segments, especially students, parents, and academic stakeholders.
Basic hands-on experience in content creation support (copy, visuals, or video coordination).
Ability to write clear, error-free captions and basic scripts.
Strong coordination skills and comfort working with multiple stakeholders and deadlines.
Functional familiarity with at least one or two tools such as Canva, Photoshop, Premiere Pro, or equivalent.

REPORTING

The Senior Officer, Social Media & Website reports to the Head of Communications.

JOB RESPONSIBILITIES

Help plan what content goes out on ULAB’s social media, especially for admissions and major campaigns.
Post approved content regularly on Facebook, Instagram, LinkedIn, and YouTube—on time and without mistakes.
Work with designers, videographers, students, and vendors to make sure content is ready when needed.
Make sure all admission-related posts and videos are completed and shared for review well before deadlines.
Organize and manage ULAB’s photo and video files so they are easy to find and reuse.
Help update basic content on the ULAB website, such as text, images, and uploads, when required.
Track how posts are performing and share simple reports on reach, engagement, and growth.
Identify problems early (missing content, delays, risks) and suggest solutions before things become urgent.
Follow the approval process and reporting system exactly as instructed.

Senior Officer, Social Media & Website

Summary