Senior Officer, Promotion

Job Purpose:

The Senior Officer, Promotion is responsible for planning, coordinating, executing, and analyzing promotional campaigns across Alfamart stores. The role focuses on selecting products based on sales, stock availability, and business objectives; monitoring promotional performance; managing supplier-funded promotion claims; and providing data-driven insights to improve promotion effectiveness, sales, and store footfall.

Key Responsibilities:

• Select and recommend products for promotional campaigns based on sales performance, stock availability, business objectives, and category priorities.

• Plan and execute weekly and monthly promotional campaigns across Alfamart stores in coordination with relevant departments.

• Coordinate with the Merchandising/Category team regarding promotional mechanics, product selection, discount structure, campaign requirements, and promotional support.

• Prepare promotion proposals, campaign calendars, promotional trackers, and related documentation for timely execution of campaigns.

• Monitor and analyze promotional performance including sales uplift, quantity/value growth, promotion vs. non-promotion sales, store-wise performance, SKU-wise performance, stock availability, and sell-through.

• Prepare post-promotion analysis reports highlighting campaign performance, key findings, gaps, and recommendations for future promotions.

• Prepare and maintain supplier claim reports and debit notes for supplier-funded promotions and promotional campaigns.

• Coordinate with Finance and Merchandising teams to ensure supplier claims are properly documented, reconciled, and recovered within the required timeline.

• Maintain accurate promotion databases, campaign trackers, historical records, and supporting documents for effective monitoring and future reference.

• Develop and maintain Excel-based reports and dashboards to monitor promotional performance and support management decision-making.

• Monitor promotional execution across stores and coordinate with Store Operations to identify and resolve campaign-related issues.

• Work closely with Merchandising/Category, Commercial, Finance, and Store Operations teams to ensure smooth and effective promotional execution.

• Identify opportunities to improve promotional effectiveness, sales performance, customer engagement, and store footfall through data analysis and market insights.

• Conduct market and competitor research to identify emerging promotional trends, customer preferences, and competitive activities.

• Recommend new and creative promotional mechanisms and campaign ideas based on market trends, customer behavior, business requirements, and historical campaign performance.

• Perform any other promotion-related duties and analysis assigned by the management to support business objectives.