Senior Marketing & eCommerce Analyst

Power BI Development & Maintenance:

• Own the development, maintenance, and continuous improvement of relevant Power BI dashboards and reports serving marketing and commercial functions
• Manage PowerBI data models based on ERP transactional data, Salesforce (SFDC), Eloqua, Datawarehouse, Big Query, Alteryx workflows and other sources, ensuring accuracy, consistency, and timely refresh
• Design and iterate on dashboards to surface actionable data
• Lead effort to move from data fragmentation to integration of additional marketing and sales data sources to tell a more complete data story from a single reporting system
• Automate manual and create new eCommerce reporting views through PowerBI to create on-demand, trust worthy data reporting that yields business insightManage Power BI workspace governance including access controls, dataset management, and documentation
• .Proactively monitor dashboards to identify, troubleshoot, and fix issues

Analytics & Reporting:

• Act as the primary PoC for all marketing and ecommerce reporting requests, triaging, prioritizing, delivering on time
• Develop and deliver regular and ad-hoc marketing and ecommerce reporting across KPIs, campaign performance, pipeline and opportunity data, channel revenue, transaction share, customer adoption, retention, onboarding, and digital engagement metrics – including preparation of metrics for monthly and quarterly business reviews
• Translate data from multiple platforms into coherent narratives that support monthly and quarterly business reviews, including recommendations for campaign improvement and investment optimization to drive higher marketing ROI
• Partner with marketing & ecommerce leadership, sales leadership, and commercial operations teams with actionable insights and reporting to ensure dashboards are delivering insight that answers key business questions
• Provide actionable insights into eCommerce performance across channels, customers, regions, and business segments, including customer adoption, channel shift, and revenue performance trends that support commercial decision-making and business growth

Stakeholder Partnership:

• Build trusted relationships with Marketing. eCommerce and Sales leads across the commercial organization
• Facilitate requirements-gathering sessions to understand the analytical needs of different stakeholder groups
• Proactively communicate data issues, report changes, or insight alerts to relevant teams
• Support the automation and enhancement of reporting capabilities to reduce manual effort and enable scalable, reliable, self-service reporting and on-demand business insights for marketing and commercial stakeholders.

Data Pipeline & Process:

• Collaborate with data and ops teams on Alteryx workflows underpinning marketing data pipelines
• Maintain clear documentation of report logic, data sources, field definitions, refresh schedules, and governance SOPs
• Drive standardization and best practices in marketing reporting governance, workspace administration, and marketing/commercial reporting processes