Senior Manager, SEM

The Senior Manager, Search Engine Marketing (SEM) leads paid search strategy, execution, and performance across multiple complex client programs. This role combines strategic account leadership with deep hands-on SEM expertise, translating client business objectives into scalable paid search programs that drive measurable demand, pipeline, and revenue impact.

The Senior Manager serves as a senior day-to-day SEM partner to clients, leads campaign planning and optimization, and oversees the work and development of SEM team members. This person will also help advance how Marketbridge approaches automation, measurement, testing, and paid search innovation across accounts.

• 5+ years of SEM / paid search experience, including experience managing complex campaigns and multiple client accounts
• Required: Demonstrated B2B SEM experience, with a strong understanding of longer sales cycles, lead quality, pipeline contribution, and optimizing toward downstream revenue outcomes
• Advanced hands-on expertise in Google Ads and Microsoft Ads, including campaign structure, keyword strategy, bidding, automation, audience targeting, and optimization
• Demonstrated ability to develop and manage paid search strategies tied to business outcomes such as leads, pipeline, revenue, CPA, and ROAS
• Experience managing meaningful paid search budgets, forecasting spend and performance, and making data-driven allocation recommendations
• Strong understanding of conversion tracking, attribution, tagging, and performance measurement, including experience with GA4 and Google Tag Manager
• Strong analytical skills with the ability to identify performance trends, diagnose issues, and translate data into actionable recommendations
• Experience developing and leading structured testing programs across bidding, audiences, ad copy, landing pages, and campaign architecture
• Strong client-facing communication and presentation skills, with the ability to clearly explain performance, recommendations, and strategic tradeoffs
• Experience working in an agency or client-service environment and managing multiple priorities across accounts
• Experience mentoring, reviewing the work of, or managing junior and mid-level SEM team members
• Strong cross-functional collaboration skills and experience partnering with analytics, creative, strategy, CRM, marketing automation, and account teams
• Familiarity with CRM platforms, marketing automation systems, and downstream lead, pipeline, or revenue measurement
• Experience with landing page optimization and conversion rate optimization principles
• Experience contributing to new business pitches, account growth strategies, or client planning preferred