6+ years of experience in B2B or B2C digital marketing (experience in both is preferred) with a focus on lead generation.
Proven success in managing online lead generation campaigns using SEO, PPC, email marketing, social media, and content marketing.
Experience in leading cross-functional teams and direct reports
Analytical Skills: Ability to interpret data and metrics to refine strategies.
Technical Proficiency: Expertise in CRM systems, marketing automation tools (preferably HubSpot), SEO platforms, and analytics software.
Creativity: Innovative thinking for designing compelling campaigns.
Project Management: Strong organizational skills for managing multiple campaigns simultaneously.
Collaboration: Collaboration with creative teams, content creators, product marketing leaders, and external partners to execute marketing plans
Communication: Excellent verbal and written communication skills for crafting persuasive messages.

Senior Manager, DTC & Digital Marketing (ARG)

Summary