Senior Influencer Marketing Manager (all genders)

You will support leading Sunday Natural’s Influencer Marketing strategy and constantly challenge the status quo to drive commercial growth for the business while appreciating the essential nature of influencer marketing. You will develop your own thoughts and ideas to improve our understanding of the impact of Influencer Marketing on the business, guiding our ambitious Influencer Marketing scaling plans across multiple social media channels, influencer engagement, and international markets.

• Oversee a substantial growth of investment into the DACH influencer program while ensuring it drives appropriate commercial value for the business
• Oversee at least one product category from a strategic perspective while making sure that your influencer roster provides value across the different campaigns and our vast product portfolio
• Create and execute plans to activate a large community of influencers and creators across multiple social media channels, such as Instagram, YouTube, TikTok
• Follow a clear influencer strategy within a defined category, testing multiple campaigns and identifying high-performing creators who contribute to revenue growth
• Evaluate influencer performance based on clear success metrics and revenue contribution
• Optimize campaign learnings to scale what works to meet defined commercial targets
• Spearhead the activation strategy of influencers beyond their own channels through content, partnerships, events, and other forms of communication

Your profile

• 5+ years working in creator marketing, coupled with a deep passion for health and nutrients

that’s why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable.

Our diverse team in Berlin consists of over 400 employees from more than 45 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.

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