Senior Executive - Branding And Digital Marketing

Develop and execute digital marketing plans for corporate, residential and land/plot projects.

Plan and manage social media calendars, content and campaign communication.

Manage and optimize paid campaigns across Meta, Google and relevant platforms.

Monitor campaign performance, lead quality and key digital KPIs and recommend improvements.

Work with Strategy & Planning on audience, proposition and communication objectives.

Work with Creative & Design to develop high-quality digital assets and campaign adaptations.

Support website content, SEO/SEM, landing pages and digital visibility initiatives.

Research competitor activity, digital trends and relevant audience behavior.

Coordinate with digital/media agencies, influencers, production partners and other vendors where required.

Contribute to integrated campaigns, project launches, events and offline communication.

Prepare concise performance reports and actionable insights.

Support campaign strategy, market research, content development, creative brainstorming, communication planning, presentation development and project marketing.

Contribute to offline campaigns and activations when required.

Support other team members with digital knowledge, data and execution.

Execute any other tasks assigned by management, demonstrating flexibility and initiative.