Senior Demand Strategy Lead, Experiences

The Community You Will Join:

The Experiences team is responsible for scaling a curated, high-quality supply of unique activities hosted by local creators, iconic businesses, and operators worldwide and we're at an inflection point.

We have a large and growing captive audience of guests who have booked or are considering a trip, and a suite of lifecycle, CRM, and owned-content levers that remain significantly under-optimized. Email, push, transactional messaging, and our owned editorial channels are low-cost, high-reach ways to move demand once the right strategy, testing infrastructure, and automation are in place.

The Difference You Will Make:

As a Senior Demand Strategy Lead, you are entrusted with owning the strategy end to end, defining how we engage guests across the full lifecycle, from discovery and booking through post-experience engagement and repeat, and how owned content builds demand alongside it. You set the direction, define success metrics, identify what is and isn't working, and own the outcome. Where Growth Marketing is accountable for shipping the work, you're accountable for whether it actually moves demand: this is a senior, broad mandate, where you own a priority outright and set strategy that XFN partners and vendors execute against, rather than running campaigns yourself. This role reports to the Director of Global Demand for Experiences.

A Typical Day:

Own lifecycle & CRM strategy

• Define the end-to-end guest lifecycle strategy for Experiences, from first touch through repeat booking
• Own the roadmap for email and push programs: Tripcycle, home-abandoner sequences, transactional messaging, and Launchpad integration
• Identify the highest-impact audience segments, messaging angles, and send cadences, and build a rigorous testing framework to validate them
• Drive automation of high-performing sends to maximize reach with minimal ongoing cost

Own editorial & owned content

• Set the strategy for the Experiences newsletter and other owned content we produce: what we publish, to whom, and how it ties to demand and discovery
• Build an editorial calendar and a content-to-conversion measurement approach, so owned content is held to demand outcomes, not just engagement
• Partner with Brand, Creative, and the affiliates/social lead so owned content, social, and lifecycle reinforce one another rather than overlap

Own Guest Referrals program strategy

• Define the strategy and success criteria for the Experiences guest referral program
• Partner with Product on UX improvements and bonus design to drive adoption
• Track performance and iterate on incentive structures to find the lever that moves the needle

Drive XFN execution

• Partner with Growth Marketing and Engineering to translate strategy into shipped campaigns and automated workflows
• Maintain a clear view of what is in flight, blocked, or needs escalation, with a regular reporting cadence
• Influence Product roadmap prioritization so lifecycle and content capabilities keep pace with strategy

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

Equal Employment Opportunity:

Airbnb values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Airbnb are considered without regard to race, color, religion, national origin, age, gender, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, gender expression, sexual orientation, or any other legally protected characteristic.

How We'll Take Care of You:

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Pay Range

$204,000—$249,000 USD

Reasonable Accommodations: We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

A Note on Recruiting Scams: Scammers sometimes pose as Airbnb recruiters to get money or personal information from candidates. A few things that will always be true for Airbnb’s hiring process: our open roles are posted on Airbnb’s Career’s Page at careers.airbnb.com, and our recruiters correspond only from @airbnb.com or @ext.airbnb.com email addresses. Our recruiters will never ask for your Social Security number, bank account details, passport, or payment app information while you are interviewing. We’ll also never ask you to pay a fee, send money, deposit or cash a check, or purchase work-related equipment (such as a company laptop) during the interview process. We encourage candidates to remain vigilant of these recruiting scams and not share sensitive information if you do not believe an individual is actually affiliated with Airbnb.