Senior CRM Automation & Data Manager (all genders)

We are a high-velocity DTC brand running a highly sophisticated, data-driven CRM ecosystem (50+ automated lanes, custom scoring, multi-channel tracking). We are moving fast toward Agentic CRM.

We need a technical powerhouse to build the orchestration layer that translates our data science, scoring models, and customer signaling deviations into automated, multi-channel journeys. This is a 100% hands-on role at the intersection of Data Engineering, MarTech Architecture, and Automation. No pure strategists, no ticket-delegators - you code, connect systems, and execute.

• Model-to-Journey Orchestration: Act as the core bridge between data science and marketing. Take our custom models (churn, affinity, value scoring) and wire them directly into real-time lifecycle journeys across Email, App/Push, Direct Mail, and Paid Channels.
• AI & Workflow Automation: Build custom automated pipelines using n8n and advanced LLMs (Claude, Gemini) to eliminate manual campaign ops, automate trigger handling, and scale execution.
• Data Integration & MarTech Pipelines: Own the data pipes flowing into and out of our MarTech stack (with Bloomreach as our primary customer data engine, alongside Meta/Google streaming). Map custom attributes, manage event-tracking, and ensure flawless data ingestion.
• Data Engineering & Deep Dives: Write advanced SQL/Python scripts to clean fragmented data sources, build automated reporting structures (Tableau/Looker), and analyze data to proactively spot lifecycle opportunities.
• Technical Strategy & Testing: Partner with commercial teams to design automated testing roadmaps. You own the technical setup, execution, and statistical validation of all CRM experiments.

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Must-Haves (The Core Engine):

that’s why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable.

Our diverse team in Berlin consists of over 400 employees from more than 45 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.

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