Senior Content Marketing Executive

Content Strategy and Creation

• Run search query and intent research to find content with real business potential.
• Own product and category positioning, informed by competitive analysis and product knowledge, so messaging stays differentiated.
• Produce content that gets cited, ranks, and converts: landing pages, blog posts, email, and promotional copy.
• Create documentation, tutorials, and video scripts that drive product activation and reduce support load.

AI, Search, and Quality

• Win citations in AI answer engines (AI Overviews, ChatGPT, Perplexity, etc.) by building topical and entity authority.
• Run content audits and refreshes, and optimize for both traditional and AI search, to compound organic growth.
• Build AI-assisted workflows and reusable systems that let the team scale output without losing quality.
• Set editorial standards and verify all output, including AI, for accuracy and voice before publishing.

Distribution and Community

• Repurpose each piece into social, email, and video cuts, then distribute across owned and third-party platforms to multiply reach.
• Test new distribution channels to expand reach and engagement.
• Grow our WordPress community presence and turn its insight into content.

Outreach and Partnerships

• Run guest posting, digital PR, link building, and roundup placements for authority and referral traffic.
• Manage influencer, affiliate, and co-marketing collaborations on the content side that expand reach and referrals.
• Manage the online reputation of our products by monitoring and responding to reviews, forum threads, and social mentions to protect trust.

Performance and Reporting

• Track content performance in GA4, Google Search Console, Ahrefs, and SEMrush.
• Report on content effectiveness and turn findings into data-driven recommendations.

Collaboration and Growth

• Mentor teammates and freelancers to keep quality consistent.
• Document the standards and playbooks the team follows.
• Partner with product, design, development, and support to align content with growth goals.