Senior Brand Designer

Help shape a brand that moves as fast as the platform it represents.

As a Brand Designer on Vercel's Core team, you'll help evolve the foundational visual language of a brand trusted by the most ambitious builders in the world. You'll create systems, experiences, and defining brand moments that are instantly recognizable, creatively ambitious, and built to scale.

This is not a purely static design role. You'll work across brand systems, digital experiences, product launches, social, motion, print, events, environments, and the occasional piece of swag. We're looking for someone who can design, prototype, and use AI-assisted code to bring brand ideas to life.

You're a tinkerer, a visual strategist, and a creative explorer. You create clarity from complexity and actively use AI throughout your workflow to design, prototype, automate, experiment, and write code. You push the work until it's sharp, then ship.

This is craft at speed. It's a high-impact, high-visibility role for someone who sweats the details, thinks in systems, and knows when to veer left for a one-off moment that makes people stop scrolling.

• Lead design across key brand moments — product launches, campaigns, events, internal initiatives, and moments not yet defined
• Evolve the foundational elements of Vercel's visual identity: typography, color, composition, iconography, imagery, motion, and product-brand expression
• Design across mediums, including web, motion, 3D, social, print, swag, and environments, choosing whatever format best serves the story
• Move fluidly between Figma and code — writing HTML/CSS/JS and using AI-assisted tools (v0, Cursor, Claude Code) — to prototype independently and explore new forms of brand expression
• Build and evolve a brand system that scales without going stale, translating it into tools, templates, and production-ready assets
• Work hands-on from concept through final production, including preparing files, specs, and assets for implementation
• Know when motion, 3D, code, or emerging technology meaningfully strengthens an idea — and when a simpler execution serves better
• Establish a shared visual language across product, marketing, and internal comms — flexible enough to scale from everyday use to major brand moments
• Partner with design engineers to polish prototypes into high-quality digital experiences
• Collaborate with engineering, marketing, product design, and leadership to align on strategy and ship cohesive work
• Direct and collaborate with external specialists — studios, freelancers, photographers, illustrators, printers, fabricators — when execution extends beyond your own craft
• Present and defend creative decisions, connecting visual choices to brand, product, audience, and business goals