Senior App Marketer

• 5 to 10 years
• The applicants should have experience in the following business area(s): Educational Technology (Edtech) Startup

• Age 25 to 90 years

Who Should Not Apply

• Candidates without previous app marketing experience and proven results improving CPA/CPR, CAC, ROAS, and budget efficiency.
• Candidates who spend without a clear growth strategy, funnel plan, testing framework, or business goal.
• Candidates lacking hands-on mobile app growth, Meta/Google App Campaigns, Firebase, and GA4 experience.
• Candidates focused on clicks or installs instead of registrations, retention, subscriptions, revenue, and conversion optimization.

What You Must Understand -

• Mobile app marketing from advertisement → install → registration → subscription.
• Difference between cheap installs and users who actually engage and pay.
• How campaign data and user behavior should influence marketing decisions.

What You Must Be Good At -

• Hands-on Meta Ads and Google Ads campaign management.
• Audience targeting, retargeting, creative testing, and budget optimization.
• Reducing acquisition costs while increasing registrations, subscriptions, and revenue.

How We Measure Success -

• Growth in qualified registrations, active users, and paid subscribers.
• Improvement in CAC, cost per registration, conversion rate, and ROAS.
• Ability to increase revenue while using advertising budgets efficiently.

Working With Our Team -

• Work closely with our engineering, product, design, and content teams.
• Understand Firebase, GA4, attribution, and app events enough to use the data effectively.
• Recommend changes to advertising, onboarding, messaging, and offers based on results.

Who We Want -

• Proven experience growing real Android or iOS mobile applications.
• Strong analytical thinking combined with creative marketing judgment.
• Evidence of campaigns personally managed with measurable business results.