Regional Sales Manager (RSM)

Job Context

The Regional Sales Manager (RSM) will lead a regional marketing activities for livestock semen sales across the Bangladesh. This role is multifunctional activities field-level marketing, sales target planning, regular sales order generate & achievement. To manage dedicated regional sales team, dealer, LST & farmers level by sales leadership. The person will develop and execute integrated marketing plans to drive team, expand market share, strengthen brand positioning, and support region wise sales operations through coordinated physical and digital campaigns.

Job Responsibilities:

• Market Development, Sales demand Creation & Support

  • Develop Annual sales & marketing budget planning for yearly, quarterly, monthly, weekly and try to achieve target as per planning, 

  • Make a sales plan among your sales team to achievement target by weekly/monthly, quarterly & yearly.

  • Develop and implement marketing strategies to increase semen sales among dealers, AI technicians, dairy farmers, and livestock stakeholders.

  • To assessment the field staff, dealer & LST performance & identify the gap area to make improvement plan 

  • Identify new geographic market area & untouched union to expansion of marketing activities.

  • Conduct market analysis on breed wise semen demand, competitor market share analysis to increase market share

  • Strengthening relationship with LST & to take initiatives for increase skills for improving better AI services to farmers to genetic improvement, awareness to increase sales.

  • To conduct & manage field marketing activities regularly by team management & development. 

  • Effective sales team management & utilization their potentiality for boosting sales.

• Dealer, AI Technician & Elite farmers Engagement

  • Plan and execute dealer activation programs, retailer support initiatives, and loyalty-building activities.

  • To identify gap area & services to develop LST & dealer to ensure quality AI services.

  • Conduct regular meetings, training sessions, and workshops for AI technicians (LST), and field staff to increase AISP network.

  • Ensure branding materials and promotional tools are utilized effectively across all sales points.

• Field Market Promotion Activities

  • Regular field visit to develop engagement with Jr Executive/Executive (Sales & Marketing), Dealers, LST’s (Livestock Technician), distribution & farmers

  • To monitor weekly/monthly semen distributions & others logistics support to dealers.

  • To monitor organize farmer meetings, farm visit, village-level campaigns, any market promotion campaign, linkage, DLS meeting, workshop, LST workshop & capacity building training and veterinary outreach programs including field marketing activities.

  • To participate livestock fair/exhibition, field events, and progeny success story presenting in the exhibition program.

  • Make plan to ensure market branding & promotion activities among LST, dealer & local market & farm

  • Develop physical promotional materials such as brochures, leaflets, X-stand, banners, product catalogs, and POS items.

• Brand Management & Effective Communication

  • Good communication with ADL office, Staff & stakeholders 

  • Ensure proper usage of brand identity across field operations.

  • Support sales teams (Staff, dealer & LST) with presentations, training content, and marketing issues

  • Develop good relationship with DLS field office, elite farmers, dairy entrepreneurs & dealers

  • To develop ADL brand image through royal customers engagement

• Social Media & Digital Marketing

  • To develop a plan and execute digital campaigns on social media for farmer engagement.

  Monitor social media site, analytics, farmers expectations & services