PV & New Energy Product Manager

Overseas PV & New Energy Product Manager (Bangladesh Market) - Job Description

Job Title

PV & New Energy Product Manager (Bangladesh Exclusive)

Department

New Energy Product Center / Overseas Regional Business Unit

Work Location

Bangladesh Workplace (Permanent)

SolarStock BD Limited

Flat E-5, House #2, Road #5, Baridhara Diplomatic Zone, Dhaka 1212, Bangladesh

China Headquarters (Frequent Business Trips)

Shenzhen SolarStock Digital Energy Co., Ltd.

Longgang District, Shenzhen, Guangdong, China

(For factory inspection, production line verification, technical docking and professional training)

Job Overview

This role is exclusively open for local Bangladeshi talents. The product manager will be permanently based in Bangladesh and travel frequently to China headquarters. The position takes full charge of market research, demand mining, product sourcing, appearance design planning, product positioning, and full lifecycle management of photovoltaic and energy storage new energy products for the Bangladesh market, covering residential SHS solar systems, commercial & industrial energy storage, solar irrigation systems, and integrated energy storage products. With deep local market insights, the incumbent will identify real user pain points, formulate differentiated product strategies, and cooperate with Chinese R&D, supply chain and manufacturing teams to complete technical docking, product iteration, design optimization and market promotion. The role aims to strengthen local product competitiveness, achieve regional sales and gross profit targets, and act as a core cross-border technical and business bridge between Bangladesh and China.

Key Responsibilities

Local Market Research, Product Sourcing, Demand Mining & Product Positioning

Independently conduct in-depth research on Bangladesh PV and energy storage market, industry policies and competitive landscape. Continuously track IDCOL subsidies, net metering policies, import tax exemption rules, and local mandatory certification standards to capture market trends and policy changes. Analyze local environmental characteristics including high temperature, high humidity, coastal salt spray and unstable grid voltage. Accurately identify authentic demands and pain points of rural households, industrial and commercial owners, solar irrigation projects, local distributors, EPC contractors and micro-finance institutions. Carry out full competitor benchmarking on product specifications, pricing, appearance design, package solutions, warranty systems and channel strategies. Deliver professional market research reports, competitor analysis reports and product sourcing proposals. Complete accurate product positioning, customer segmentation and differentiated value positioning, eliminate unsuitable and low-competitiveness products, and support new product launch and pricing decision-making.

Product Planning, Appearance Design Planning & Solution Definition

Responsible for overall product planning and product appearance design planning for Bangladesh new energy product lines, including off-grid solar systems, solar lighting and fan sets, hybrid inverters, all-in-one energy storage systems, solar irrigation equipment and supporting brackets, cables and lightning protection accessories. Combine local aesthetic habits, terminal application scenarios and competitive product styles to define product appearance orientation, color matching, structural optimization and logo layout standards, and deliver standardized design requirements for internal implementation. Establish a hierarchical product matrix covering economic, standard and high-end commercial versions according to local cost tolerance and installation conditions. Formulate medium and long-term product roadmap and quarterly iteration & sourcing plans. Compile complete PRD, product datasheets, BOM lists, system solutions and abnormal scenario specifications, and clarify localized technical standards such as high-temperature resistance, salt spray resistance, wide voltage adaptability and weak-light power generation performance to adapt to Bangladesh harsh operating environments.

Full-Cycle Technical Docking, Project Delivery & China Factory Inspection

Undertake end-to-end technical communication and confirmation between Bangladesh market and China headquarters. Convert local market demands, product sourcing requirements, functional standards and appearance design needs into clear technical parameters and executable production requirements for R&D and manufacturing teams. Lead new product project initiation, sampling, testing and pre-mass production verification, and organize requirement review, design review, appearance review and technical validation meetings. Conduct regular business trips to China for factory visits, production line inspections, process verification and quality standard alignment. On-site verify product technical performance, appearance workmanship and production quality, and resolve technical and adaptation problems during R&D, design and mass production stages. Follow up product reliability tests including damp-heat aging, salt spray, lightning protection and overvoltage resistance tests, and continuously optimize product performance and appearance standards for local market adaptation. Cooperate with the supply chain team to optimize BOM structure, control costs and stabilize delivery cycles, and ensure all products fully comply with Bangladesh certification, tax exemption and customs clearance requirements.

Product Launch & Sales Empowerment

Formulate targeted new product launch strategies, pricing systems and package combination solutions based on Bangladesh channel characteristics and consumer habits. Prepare standardized English sales toolkits including product datasheets, manuals, solution PPTs, power generation simulation reports, quotation templates and operation & maintenance FAQs. Provide professional product and technical training for internal sales teams, local agents, EPC partners and installation engineers to reduce on-site application barriers. Support pre-sales technical communication and customized system solution design for key commercial and solar irrigation projects.

Product Iteration & Full Lifecycle Management

Continuously collect terminal market feedback, after-sales failure data and channel pain points, summarize common problems such as high-temperature shutdown, moisture damage, grid voltage impact and accessory mismatch, and drive R&D teams to complete targeted product optimization and iteration. Monitor SKU sales volume, gross profit, failure rate and after-sales data, phase out low-profit, high-failure and outdated products, and dynamically optimize the product matrix. Establish a localized spare parts reserve and after-sales service mechanism, formulate warranty standards and end-of-life product spare parts continuation plans to reduce overseas operational and after-sales risks.

Policy Compliance & Market Risk Control

Track updates of Bangladesh PV import policies, tax exemption catalogs and customs supervision rules to ensure product certification and market access compliance. Optimize product packages and delivery solutions to adapt to local micro-finance and IDCOL financing models. Identify potential risks such as market price competition, channel irregularities, intellectual property risks and credit risks, and formulate effective response measures to ensure stable and sustainable regional business development.