Product Marketing Manager

To be successful in this role, you bring the following experience and attributes:

• BA/BS in Marketing, Business, Communications, Healthcare Administration, or a related field; MBA or advanced degree a plus.
• 5+ years of product marketing, solution marketing, GTM, sales enablement, or related B2B marketing experience, including demonstrated ownership of positioning, messaging, launch planning, and commercial content.
• Experience working in healthcare, employee wellbeing, health plans, benefits, navigation, advocacy, digital health, or adjacent markets required or strongly preferred.
• Demonstrated ability to partner with Product, Enablement, Sales, Account Management, and other cross-functional teams to translate product strategy into GTM execution and field readiness.
• Proven ability to develop benefits-led messaging, buyer personas, competitive positioning, commercial narratives, sales tools, launch materials, and customer-facing content.

You also take pride in offering the following Core Skills, Competencies, and Characteristics:

• Strong understanding of healthcare, wellbeing, benefits, employer, consultant/broker, and health plan buying dynamics, including trends, decision drivers, and competitive landscape.
• Excellent storytelling skills with the ability to turn complex product capabilities into simple, differentiated, buyer-relevant messages.
• Strong GTM planning skills, including launch strategy, audience definition, messaging development, asset planning, internal readiness, stakeholder alignment, and post-launch optimization.
• Ability to build trusted relationships with Product, Marketing, Enablement, Sales, SAE, Account Management, CBR, and other internal partners, with the confidence to influence without direct authority.
• Experience creating and maintaining field-ready enablement assets, including sales decks, talk tracks, competitive guidance, objection handling, FAQs, demo support, proposal inputs, and training materials.
• Analytical mindset with the ability to use market research, sales feedback, campaign performance, content usage, and win/loss insights to guide decisions and improve outcomes.
• Strong project management skills with the ability to manage multiple priorities, stakeholder groups, dependencies, and deadlines in a fast-paced environment.
• Excellent written, verbal, and presentation skills, with the ability to create executive-ready materials and facilitate productive cross-functional discussions.
• Accountable, collaborative, curious, commercially minded, and comfortable operating with both strategic context and hands-on execution.
• Proficient in Microsoft Suite, especially PowerPoint; experience with Salesforce, Seismic, SharePoint, or marketing automation platforms a plus.
• Must be able to remain in a stationary position for extended periods of time.
• Must be able to operate a computer and other office productivity tools.
• Must be able to communicate information and ideas so others can understand and exchange accurate information in these situations.
• May occasionally need to move event materials, supplies, or equipment consistent with business needs and reasonable accommodation practices.
• Build and maintain a deep understanding of the Wellbeing market, priority segments, buyer personas, influencers, customer needs, industry trends, sales motions, and competitive dynamics. Regularly synthesize win/loss insights, sales conversations, customer feedback, analyst or market inputs, and competitive intelligence to inform positioning, enablement, GTM strategy, and roadmap feedback.