Product Marketing Manager - Business & Government at Anthology | chakrie

Requirements

3–5 years of B2B product marketing experience, with direct exposure to government, public sector, or enterprise workforce/training markets strongly preferred
Demonstrated ability to develop positioning and messaging frameworks: you know what a good messaging doc looks like, and you can defend positioning choices with evidence
Experience building sales enablement materials that sales teams want to use
Strong written communication skills: you can write a compelling one-pager, a sharp battle card, and a persuasive solution brief without extensive revision
Analytical mindset: comfortable with win/loss data, pipeline metrics, and making the connection between PMM outputs and revenue outcomes
Ability to work independently and manage multiple deliverables in a lean, fast-moving organization
Fluency in written and spoken English
Working knowledge of federal and/or state procurement processes, compliance frameworks (FedRAMP, Section 508), or government IT buying dynamics
Familiarity with corporate learning and development, workforce training, or skills credentialing markets in addition to government
Prior experience marketing to federal civilian agencies, the Department of Defense, or large state workforce agencies
Exposure to Blackboard’s solutions, including Blackboard LMS, Blackboard Ally, and Blackboard Institutional Effectiveness products
Background in a turnaround or post-acquisition EdTech environment where you had to build credibility in a segment with limited existing brand equity

Responsibilities

A clear overview of what is expected, written by the people who posted it, with every detail you need to decide.

Qualifications, experience and the skills that matter most, along with anything that would make you stand out.

Practical next steps, the documents to prepare and the dates to keep in mind before you apply or get in touch.

Contact details, links to the official source and the notes our team adds after checking each listing by hand.

Skills & expertise

Qualifications, experience and the skills that matter most, along with anything that would make you stand out.

Practical next steps, the documents to prepare and the dates to keep in mind before you apply or get in touch.

Contact details, links to the official source and the notes our team adds after checking each listing by hand.

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Salary & benefits

A clear overview of what is expected, written by the people who posted it, with every detail you need to decide.

Qualifications, experience and the skills that matter most, along with anything that would make you stand out.

Practical next steps, the documents to prepare and the dates to keep in mind before you apply or get in touch.

Contact details, links to the official source and the notes our team adds after checking each listing by hand.

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