Product Growth Marketing Manager

• 8+ years PLG experience in product marketing, content marketing, growth marketing, or social content, with focus on digital products (SaaS, AI tools, productivity platforms, or creator products).
• Strong product instincts: ability to identify the most important user problems, recognize genuine differentiators, and turn those into product stories that are simple, specific, and credible.
• Practical fluency using AI tools for research, scripting, demo creation, video editing, and content iteration—demonstrated through shipped work, not just familiarity.
• Demonstrated ability to personally create and publish end-to-end work: product videos, screen-recorded demos, and social content for digital products.
• Strong understanding of how audiences, content formats, and distribution differ across TikTok, Instagram Reels, YouTube, X, Reddit, and LinkedIn—with demonstrated depth on multiple platforms.
• Track record of building from scratch: cold-starting a content channel, product launch, or distribution system and driving it forward through ambiguity (candidates who have built and grown their own content channels with measurable results are encouraged to apply).
• Comfort with rapid experimentation and scrappy execution: a willingness to test unconventional approaches, learn from what doesn't work, and iterate quickly without needing perfect conditions or established playbooks.
• Experience at an AI-native, SaaS, productivity, or creator-product company is preferred—though not required if the work demonstrates the right instincts and execution ability.

Location: We are open to remote candidates in the US, or hybrid at our San Jose or Seattle offices.