Principal Product Marketing Manager

This role is for someone who is a hybrid: part strategist, part storyteller, part technologist. You move between customer insight, product detail, competitive analysis, and creative expression without friction.

You've done this before

• 7+ years in product marketing, competitive intelligence, or solutions marketing at a B2B SaaS company
• You've owned competitive strategy end-to-end — not just battle cards, but how a company positions itself against a moving market — and ideally stood a compete function up from scratch
• You've turned win/loss, customer interviews, and market signal into strategy that changed how the field sells and what the product built
• You've built content the field actually uses, and can speak to what worked, what didn't, and why
• You've operated where product ships faster than messaging can keep up, and found a way to move at that pace without losing quality

You think and write with precision

• Excellent written communication — you write crisp briefs, sharp narratives, and synthesis memos that drive alignment
• Strong editorial judgment — you know the difference between a sharp positioning statement and marketing language that means nothing
• You push back on vague claims and force specificity — in your own work and in others'

You're product-obsessed and technically engaged

• You read the docs, use the product, and dig into the tech before you craft a single message
• You understand the technical differentiation of AI across the stack — model, app, and infrastructure — and have a POV on where the AI customer service market is going, not just where it is
• You use AI tools fluently in your own work and are always looking for new ways to move faster and think sharper
• Ambitious and competitive — you set a high bar, think big, and want to win. You'll go the extra mile and you're motivated by building something that leads the market.
• Confident and decisive — you back yourself, optimise for progress over consensus, and value momentum. You ask for forgiveness, not permission.
• Curious and intellectually engaged — you're always learning, experimenting, and asking why. You keep up with AI's pace and use it to improve how you work.
• Tasteful and creative — you understand what connects emotionally with people and draw on design, culture, and craft to create ideas that resonate.
• Impatient and change-oriented — you hate slow and work to fix the root cause. You thrive in ambiguity and love building something new.

*Proof of eligibility to work in the United States is required.

The base salary range for candidates within the San Francisco Bay Area is $200,000 - $240,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). We also provide a full benefits package to all regular employees.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. At Fin, we want to give people what they need to do the best work of their careers. Our benefits and programs are designed to support your health and wellbeing, your family, your time away from work, and your financial future. Offerings vary by location in line with local practices and requirements. Learn more about working at Fin and the benefits we offer at fin.ai/careers. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

Policies

Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.