At least five years of hands-on paid media experience within e-commerce environments.
Proven experience managing meaningful advertising budgets across multiple campaigns or brands.
Advanced, hands-on expertise with Google Ads and Microsoft Advertising.
Experience managing Google Shopping campaigns, product feeds, feed-based account structures, and automated bidding.
Working knowledge of Meta Ads Manager, including prospecting and retargeting campaign execution.
Experience managing lead generation campaigns in addition to e-commerce acquisition programs.
Strong proficiency with GA4, web analytics, and performance measurement.
Demonstrated ability to evaluate performance using metrics such as ROAS, CAC, conversion rate, revenue, cost per lead, and customer acquisition volume.
Practical experience using AI tools for marketing analysis, copy iteration, workflow automation, campaign optimization, or reporting.
Ability to create and present performance reports using Excel and PowerPoint.
Strong analytical judgment and the ability to translate campaign data into clear recommendations.
Excellent organization, documentation, and attention to detail.
Ability to take ownership of live accounts quickly and operate effectively with limited onboarding.
Capacity to manage several workstreams independently while meeting deadlines and maintaining accuracy.
Previous experience working in an agency, freelance, consulting, or fixed-term environment is strongly preferred.
Experience supporting a multi-brand e-commerce portfolio is highly valuable.
Familiarity with Looker, Power BI, Looker Studio, or similar business intelligence and visualization tools is preferred.
Exposure to Pinterest Ads, TikTok Ads, or other developing advertising platforms is a plus.
Experience coordinating with creative, merchandising, analytics, and senior leadership teams is beneficial.
Strong written and verbal communication skills, particularly when presenting technical campaign findings to non-technical stakeholders.
A proactive, execution-focused mindset with the confidence to make informed optimization decisions.

Performance Marketing Manager

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