Performance Marketing Manager

At Talkspace, we are committed to fostering a diverse, equitable, inclusive, and belonging-centered workplace where everyone can thrive while making a difference in mental health. Want to help over two million people receive quality mental healthcare? Come join our mission of getting therapy in the hands of everyone!

We’re looking for a Performance Marketing Manager to help drive customer acquisition and growth across Talkspace’s Member and NYC Teenspace programs, with a primary focus on Paid Social and Programmatic media and emerging channels. Reporting to the Senior Director of Growth Marketing, this role will own the day-to-day strategy, execution, optimization, and performance of channels including but not limited to Meta, TikTok, Snapchat, Reddit, Programmatic Display, and Connected TV (CTV). This is a hands-on role for a performance marketer who loves digging into data, understanding what is driving performance, and continuously finding ways to improve results. You’ll work closely with internal Creative and Analytics teams as well as agencies, vendors, and platform partners to execute campaigns, develop testing strategies, and identify opportunities to improve acquisition efficiency and scale. The ideal candidate combines strong channel expertise with analytical curiosity and understands that great performance marketing goes beyond what is reported within an advertising platform. To work at Talkspace, you need to be as passionate as we are about our work, and excited to partner with us on delivering quality mental healthcare.

This is a remote position based on Eastern Time. Talkspace Headquarters is located in NYC.

About You

• 5+ years of experience in performance marketing, paid media, digital acquisition, or a related discipline.
• Strong hands-on experience managing Paid Social campaigns, particularly Meta, with experience across additional platforms such as TikTok, Snapchat, Reddit, or similar channels.
• Experience managing Programmatic Display and/or CTV campaigns, either directly or through agency and programmatic partners.
• Demonstrated experience managing meaningful media budgets and optimizing toward CAC, CPA, conversion, or other acquisition KPIs.
• Strong analytical skills with the ability to independently investigate and diagnose changes in performance.
• Experience developing audience, creative, and campaign testing strategies.
• Strong understanding of the relationship between media performance, creative, traffic quality, and conversion.
• Experience partnering with Creative teams and translating performance insights into actionable creative recommendations.
• Experience with analytics and reporting tools such as Mixpanel, Looker, GA4, Tableau, or similar platforms.
• Strong understanding of digital attribution and the differences between platform-reported and internal performance measurement.
• Strong project management and organizational skills with the ability to manage multiple channels and initiatives simultaneously.
• Excellent written and verbal communication skills.
• Proactive, detail-oriented, and comfortable taking ownership in a fast-moving environment.

Bonus Points

• Hands-on experience with Google Ads / Paid Search (SEM) and an understanding of search campaign structure, bidding, optimization, and measurement.
• Experience with Google Local or other location-based Google advertising products.
• Experience with incrementality testing, brand lift studies, or other advanced media measurement methodologies.
• Experience with additional channels such as YouTube, audio, or other emerging digital media.
• Experience in healthcare, consumer technology, subscription, marketplace, or another performance-driven customer acquisition environment.
• Experience operating within privacy-conscious or highly regulated marketing environments.