Performance Marketing Manager

• 5+ years of direct, hands on experience owning paid acquisition performance across both digital and traditional channels. You have personally managed budgets and been held accountable for results. This is not a coordination or support role.
• You have run direct mail programs from the ground up: list strategy, audience segmentation, creative testing, vendor management, and response rate measurement. You understand how a mail program works mechanically, not just conceptually.
• You are fluent in Google Ads and paid social (Meta). You can manage campaigns directly, read platform data critically, and evaluate agency performance without relying on the agency to tell you what is working.
• TV and/or connected TV (CTV) experience is preferred. You have planned, launched, or managed television or CTV campaigns, whether executed directly or through a media agency relationship you owned.
• Experience managing campaigns across multiple markets, geographies, or audience segments simultaneously. You track performance at the market level and can make budget allocation decisions based on geographic data.
• Fluency in lead-generation economics: CPL, CAC, conversion rates, payback periods, and attribution limitations. You think in business outcomes and connect marketing spend to revenue, not platform metrics.
• Comfortable working from CRM and funnel data, not just platform dashboards. Salesforce experience is strongly preferred.
• Proficiency with performance reporting platforms including Google Analytics, Looker Studio, or equivalent tools.
• Able to operate independently in a lean environment. You do not need a large team, defined processes, or significant internal infrastructure to be effective.
• Strong communication skills with the ability to work across marketing, sales, operations, vendors, and leadership without creating friction or confusion.
• Experience in real estate, home services, financial services, mortgage, or direct response lead generation is a plus.
• Pure digital performance marketers, brand marketers, social and content marketers, and agency account managers without direct budget ownership will not be competitive for this role.

What Success Looks Like