Paid Social Media Senior Manager

As a Paid Social Senior Manager, you’ll lead the strategic direction, optimization approach, and performance growth for a portfolio of primarily eCommerce and DTC clients. This role is designed for a highly experienced paid social strategist who can independently lead accounts, drive full-funnel campaign strategy, and translate performance insights into actionable business recommendations.

You’ll oversee paid social programs across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn - helping clients scale revenue, improve efficiency, and evolve acquisition strategies through structured testing, thoughtful optimization, and data-informed decision making.

While this role remains highly hands-on and performance-focused, you’ll also be expected to think more holistically about the customer journey - understanding how prospecting, retargeting, creative strategy, attribution, and lifecycle marketing efforts work together to support broader business goals.

As a senior strategic contributor, you’ll help communicate performance insights, testing learnings, and optimization recommendations that support smarter investment decisions and long-term account growth.

Campaign Strategy & Execution

• Leading paid social strategy across a portfolio of primarily eCommerce and DTC accounts
• Building and managing full-funnel paid social campaigns across Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn
• Structuring campaign architectures with strong emphasis on performance, scalability, and conversion outcomes
• Managing budgets, pacing, bid strategies, audience segmentation, and spend allocation decisions across funnel stages
• Identifying growth opportunities and optimization priorities based on account performance and business goals
• Staying informed on platform updates, beta products, and evolving paid social best practices

Performance Optimization & Testing

• Monitoring performance daily and proactively optimizing campaigns based on KPIs such as ROAS, CPA, CAC, CVR, MER, and revenue
• Leading structured A/B testing initiatives across creative, audiences, placements, bidding strategies, and landing page experiences
• Developing optimization plans designed to improve efficiency, scalability, and long-term account performance
• Translating performance trends into actionable testing hypotheses and strategic recommendations
• Documenting testing learnings and helping identify repeatable best practices across accounts

Measurement & Analytics

• Analyzing platform data, third-party analytics, and attribution tools to evaluate campaign performance and guide optimization decisions
• Supporting measurement best practices including tracking validation, attribution alignment, CAPI implementation, and campaign tagging
• Translating performance data into actionable insights and clear next-step recommendations for clients and internal teams
• Helping clients understand how paid social contributes across broader acquisition and conversion efforts
• Contributing to performance analysis tied to incrementality thinking, attribution models, and broader media efficiency conversations
• Identifying opportunities to improve reporting clarity, performance interpretation, and measurement consistency

Creative & Cross-Functional Collaboration

• Partnering closely with creative teams to inform and iterate on social-first, performance-driven creative concepts
• Providing strategic creative feedback rooted in performance insights, audience behavior, messaging trends, and platform-native best practices
• Collaborating with Client Strategy, SEO, CRO, Analytics, and broader Paid Media teams on integrated campaign initiatives
• Helping align paid social efforts with broader lifecycle, retention, and customer acquisition strategies
• Supporting cross-functional planning initiatives that connect paid social to broader business and marketing goals

Client Communication & Account Ownership

• Owning performance outcomes across assigned accounts, including optimization direction, strategic recommendations, and execution quality
• Leading client calls, performance discussions, and campaign reviews as a trusted day-to-day strategic lead
• Communicating testing rationales, optimization priorities, and performance insights in a clear and business-oriented way
• Preparing reporting insights, strategic recommendations, and testing updates for both internal teams and client stakeholders
• Managing multiple client accounts simultaneously with strong organization and prioritization
• Building strong client trust through proactive communication, accountability, strategic thinking, and consistent delivery of high-quality work