Paid Social Media Manager

You’ll own the day-to-day performance and optimization of paid social campaigns for a portfolio of primarily eCommerce and DTC clients, with occasional lead generation accounts. This role is rooted in strong performance media execution - driving revenue, improving efficiency, and scaling campaigns across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn.

You’ll translate client business goals into full-funnel paid social strategies, balancing prospecting, retargeting, and creative testing to drive measurable growth. While the core of this role is performance-focused, you’ll also be expected to think holistically about the funnel - understanding how discovery, consideration, and conversion efforts work together and how paid social integrates into a broader digital ecosystem.

You’ll collaborate cross-functionally with Creative, Client Strategy, SEO, and broader Paid Media teams to execute integrated campaigns, while maintaining a strong hands-on understanding of campaign builds, optimizations, testing, and reporting, and collaborating with ad operation support teams to ensure high-quality execution at scale. As a client-facing contributor, you’ll help communicate performance insights, testing learnings, and strategic recommendations that drive smarter investment decisions.

Additionally, you may support paid social efforts tied to Social Commerce initiatives (such as TikTok Shop and GMV Max programs), helping connect paid media activation to conversion pathways and platform-native shopping experiences.

Campaign Strategy & Execution

• Building, launching, and managing paid social campaigns across Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn
• Structuring full-funnel campaign architectures with a strong emphasis on performance and conversion outcomes
• Managing budgets, pacing, bid strategies, and spend allocation decisions to maximize efficiency and scalable growth
• Supporting paid social programs tied to Social Commerce initiatives (e.g., TikTok Ads driving to TikTok Shop, GMV Max-style approaches)

Performance Optimization & Testing

• Monitoring performance daily and proactively optimizing campaigns based on KPIs such as ROAS, CPA, CAC, CVR, and revenue
• Designing and executing structured A/B tests across creative, audiences, placements, and funnel stages
• Iterating on campaign structure, creative hooks, and audience strategies based on performance signals
• Documenting test learnings and scaling high-performing tactics across accounts

Measurement & Analytics

• Analyzing platform data, GA4, and attribution tools to evaluate performance and inform optimization decisions
• Supporting measurement best practices including pixel tracking, CAPI where applicable, and clean campaign tagging
• Translating performance data into actionable insights and clear next-step recommendations
• Contributing to incrementality thinking, lift studies, attribution models (MTA/MMM exposure), and cross-channel performance interpretation

Creative & Cross-Functional Collaboration

• Partnering closely with Creative teams to develop and iterate on social-first, performance-driven ad concepts
• Providing creative feedback rooted in performance data (hooks, formats, messaging, thumbstop rate, etc.)
• Collaborating with Client Strategy, SEO, and Paid Media teams to ensure paid social aligns with broader marketing goals
• Supporting integrated campaign planning that connects paid social to lifecycle, retention, and broader funnel initiatives

Client Communication & Account Ownership

• Owning performance outcomes for assigned accounts, including strategic direction, optimization priorities, and execution quality across internal and support teams
• Participating in client calls and performance discussions as a trusted executional lead
• Preparing reporting insights, optimization rationales, and testing updates for internal and client stakeholders
• Managing multiple client accounts simultaneously with strong organization and prioritization
• Building trust through proactive communication, accountability, and consistent delivery of high-quality work