2–3 years of hands-on paid media experience, preferably at an agency.
Experience with Google Ads, Microsoft Advertising, and Meta Ads Manager.
Familiarity with display, programmatic, or publisher-direct advertising.
Working knowledge of Google Analytics 4 and digital campaign measurement.
Experience implementing or validating conversion tracking and audience tags.
Strong analytical skills and the ability to turn data into clear recommendations.
Excellent organization, attention to detail, and written and verbal communication skills.
Comfort managing multiple accounts and communicating directly with clients.
Healthcare, pharmaceutical, financial services, or other regulated-industry experience.
Familiarity with medical, legal, and regulatory review processes.
Google Ads, Microsoft Advertising, Meta, or Google Analytics certifications.
Experience with Google Tag Manager, Looker Studio, Excel, or Google Sheets.

Paid Media Strategist

Summary