Paid Media Executive

Paid Media Executive

Job Overview

We are looking for a Paid Media Executive to support the planning, execution, monitoring, and optimization of paid advertising campaigns across multiple digital platforms. The ideal candidate should have basic experience with performance marketing campaigns for lead generation, app acquisition, and subscription-based products.

The role will involve managing day-to-day campaign activities, analyzing performance data, identifying optimization opportunities, and supporting the team in improving leads, conversions, app installs, subscriptions, and overall campaign efficiency across local and international markets.

Key Responsibilities

• Assist in managing paid campaigns across Google Ads, Meta Ads, and Microsoft/Bing Ads.
• Support app acquisition campaigns for Android and iOS.
• Conduct basic keyword, audience, competitor, and market research.
• Monitor and optimize CTR, CPC, CPA, conversions, ROAS, and lead quality.
• Manage basic remarketing, audience targeting, bidding, and budget optimization.
• Set up and monitor tracking using GA4, GTM, Meta Pixel, and UTM parameters.
• Analyze campaign performance and prepare regular reports.
• Conduct basic A/B testing of ads, audiences, and landing pages.
• Coordinate with Content, Design, SEO, and Product teams.
• Stay updated on digital advertising platforms and industry practices.

Requirements

• 1–2 years of experience in paid media, digital marketing, or performance marketing.
• Fundamental experience with Google Ads and Meta Ads.
• Basic knowledge of Microsoft/Bing Ads.
• Familiarity with app marketing and subscription-based products is an advantage.
• Understanding of campaign optimization, bidding, targeting, and remarketing.
• Working knowledge of GA4, GTM, Meta Pixel, and conversion tracking.
• Basic understanding of UTM tracking and attribution.
• Ability to work with data and identify campaign performance issues.
• Willingness to learn new advertising platforms and tools.
• Basic knowledge of SEO and landing page optimization is preferred.