Outbound Outreach Officer

• Office Hours: Must be comfortable working in any shifts (10:00 AM – 7:00 PM, 11:00 AM – 8:00 PM, 1:00 PM – 9:00 PM, 2:00 PM – 10:00 PM)
• This is a 100% office-based position; remote applicants will not be considered

Responsibilities:

• Plan, manage, and execute end-to-end cold outreach campaigns across LinkedIn and email channels to generate qualified leads and booked meetings.
• Build, clean, and maintain targeted prospect lists using data sourcing tools, LinkedIn Sales Navigator, and other lead generation platforms.
• Write and optimize outreach copy, including LinkedIn connection requests, follow-up messages, email sequences, and campaign scripts tailored to target personas.
• Develop and manage content and creative assets for outreach campaigns, including messaging frameworks, value propositions, and campaign briefs.
• Oversee day-to-day outreach operations, including campaign scheduling, inbox management, response handling, and follow-up coordination.
• Monitor and manage outreach tools and platforms, including LinkedIn automation tools, email sending platforms, CRM systems, and data enrichment tools.
• Track, analyze, and report on key outreach metrics, including outreach volume, connection rates, reply rates, meeting booked rates, and conversion performance.
• Manage client communication and reporting by preparing weekly and monthly performance reports, campaign updates, and strategic recommendations.
• Coordinate with internal teams, including content, design, and sales to ensure outreach messaging is aligned with brand tone, campaign goals, and target audience.
• A/B test outreach messages, subject lines, sequences, and campaign strategies to continuously improve performance and optimize conversion rates.
• Identify and resolve operational bottlenecks in outreach workflows, ensuring campaigns run efficiently, on time, and within compliance guidelines.
• Stay updated on LinkedIn algorithm changes, email deliverability best practices, outreach trends, and emerging tools to keep campaigns competitive and effective.