Marketing Product Manager

As a Marketing Product Manager within the Rainbow Six Brand Extensions team, you will help drive the expansion of the franchise beyond its core games and marketing campaigns.

Working across transmedia, licensing, partnerships and other brand extension initiatives, you will identify and develop opportunities to grow the Rainbow Six brand, reach new audiences and strengthen its long-term value.

You will collaborate closely with Marketing teams across the Rainbow Six franchise, Brand Creative Services, Core Services expert teams and external partners to ensure that every initiative reflects the franchise's identity, product visions and strategic direction.

You will also play a key role in brand governance, maintaining visibility across brand extension initiatives, providing creative and strategic guidance, and ensuring the quality and consistency of how the brand is represented.

• Contribute to and drive the development of the Rainbow Six brand extension strategy across transmedia, licensing, partnerships and other opportunities beyond the core games.
• Identify and assess new opportunities to expand the franchise into new audiences, platforms and revenue streams.
• Develop and steer licensing opportunities and strategic partnerships in collaboration with internal expert teams and external partners.
• Partner with Core Services teams to develop transmedia initiatives aligned with the vision and positioning of each Rainbow Six product.
• Maintain visibility across brand extension initiatives and ensure alignment with the franchise's overall brand strategy.
• Provide strategic and creative guidance to internal teams and external partners throughout the development of brand extension initiatives.
• Review and approve initiatives and marketing deliverables to ensure quality, consistency and on-strategy representation of the Rainbow Six brand.
• Translate brand positioning and strategic objectives into clear briefs, communication directions and actionable plans for internal and external teams.
• Coordinate multiple stakeholders and initiatives, balancing strategic priorities, partner needs, production constraints and timelines.
• Collaborate closely with Marketing teams across the various Rainbow Six games, Brand Creative Services and Core Services to ensure consistency across the broader brand ecosystem.
• Monitor the market, competitors, gaming communities and the broader entertainment landscape to identify relevant trends and opportunities for the franchise.
• Track the performance, impact and value of brand extension initiatives and, in collaboration with Core Services, use insights to guide future optimization.
• Support the preparation of presentations, partner discussions, events and other activities related to brand extension initiatives.