Marketing Officer - Eye Hospital

Context:

About Us: Hira Panna Hospital is a non-profit service-oriented organization. For almost 20 years, it has been providing eye treatment and care to patients at low cost with a good reputation.

Job Responsibility:

• Promote the organization's healthcare/diagnostic services to prospective customers and organizations.
• Develop and maintain professional relationships with consultants, physicians, diagnostic centres, corporate organisations, NGOs and other referral sources.
• Visit doctors, clinics, corporate offices and potential referral points
• Coordinate referral activities and follow up with referring physicians and organisations.
• lan and organize healthcare campaigns, corporate visits, health awareness programs, seminars, events and promotional activities.
• Identify opportunities for increasing patient flow and utilisation of hospital services.
• Develop marketing plans, campaigns and promotional activities.
• Collect and analyse market information, competitor activities and patient service trends.
• Prepare promotional materials, presentations, brochures, service profiles and other marketing documents.
• Manage and update hospital information on the website and social media platforms.
• Provide basic IT support to hospital staff for computers, printers, scanners, internet connectivity, hospital MIS software, CCTV, website and related equipment.
• Maintain and troubleshoot common hardware and software problems.
• Perform any other duties and responsibilities assigned by the management.