Marketing Manager - Export Sales

Job Context: The Marketing Manager – Export Sales will be responsible for managing export marketing, international communications with buyers, and new business development activities. The role focuses on expanding international markets and strengthening relationships with buyers, business partners, and producer groups. Responsibilities include setting sales targets, planning and budgeting, market development, buyer communication, export coordination, promotional activities, and achieving sales goals.

The incumbent will work closely with Prokritee’s internal departments—Production, Design, Commercial, Packing, Shipping, and Finance—to ensure effective product development, competitive pricing, timely order fulfillment, and smooth export operations, including payments to suppliers. The role will also contribute to business planning, market research, product promotion, and the development of new opportunities in line with Prokritee’s trade dynamics, principles, objectives, and standards.

Job Description / Responsibilities:

• Prepare annual plans, sales targets, projections, and budgets for sales, marketing, commercial, and new business development activities.

• Develop and implement action plans to engage potential new customers, introduce new products to international markets, and respond to changing market trends in the product supply chain.

• Maintain regular communication and strong business relationships with trade partners, buyers, and stakeholders to expand business volume while upholding company principles and standards.

• Keep production units and partners informed about buyer negotiations, market developments, and sales prospects; support setting realistic production and sales targets.

• Arrange and oversee sales, marketing, commercial, and export activities, ensuring timely completion of export formalities, communication, documentation, packing, and shipment.

• Work closely with the Design Team to strengthen product development, design support, product presentation, and assure product quality in line with buyer requirements.

• Coordinate with production units and partner organizations to determine competitive product pricing based on costs, market conditions, buyer requirements, and fair competitiveness.

• Organize and participate in handicraft sales events, export trade fairs, exhibitions, and promotional activities with local and international partners.

• Encourage designers and marketing teams to develop innovative products and identify new opportunities for product development and market expansion.

• Supervise and monitor the Marketing team, providing guidance and mentoring for effective operations.

• Support staff development in line with career growth and succession planning, including performance evaluation, training, and capacity building.

• Conduct regular visits to production units, trade fairs, exhibitions, buyer meetings, and other relevant locations.

• Negotiate and follow up with authorities regarding eligible cash incentives on export sales proceeds.

• Prepare and analyze monthly and annual sales reports; use data to develop strategies for overseas market promotion and business growth.

• Oversee Shipping and Packing Units to ensure timely shipment and compliance with export documentation.

• Monitor market trends, customer preferences, and competitor activities; identify opportunities for business expansion and product diversification.

• Work beyond normal office hours when necessary to ensure timely communication with international buyers.

• Perform any other duties assigned by the supervisor or management.